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The Learning Experience

Child-care services

Background

Founded: 1979 Franchising since: 2003
The Weissman family, founders of The Learning Experience, have been providing education-based childcare services for the past 25 years. Following a brief retirement, the Weissmans decided to re-enter the childcare industry in 2000, building on their experience to create The Learning Experience. The company began franchising in 2003 and has extended its curriculum to include extensive enrichment programming.
1190 Headquarters Plaza
Morristown, New jersey 07960
Phone:
(888)865-7775/ (973)539-5392


Franchisor has 150 employee(s); 3 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2009 64 0 0 12
2007 22 0 0 10
2006 14 0 0 7
2005 -- -- -- --

Where Seeking Franchisees
In the U.S. Midwest, Northeast
Outside the U.S.: Asia, Australia/new zealand, Canada, Eastern europe, Western europe

Exclusive territories available.

Costs and Fees

Total investment: $150K-2M
Franchise fee: $60K
Ongoing royalty fee: 6%
Term of agreement: 15 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee No Yes
Startup Costs No Yes
Equipment No Yes
Inventory No No
Accounts Receivable No No
Payroll No Yes

Third-party financing source(s): the SBA

Qualifications
Net worth requirement: $500K
Cash liquidity requirement: $150K

Operations
  • 25% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 10 - 20
  • Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 2 weeks
  • At franchisee's location: 2 weeks

Ongoing Support
  • Newsletter
  • Meetings
  • Grand opening
  • Internet
  • Security/safety procedures
  • Field operations/evaluations

Marketing Support
  • Ad slicks
  • National media
  • Regional advertising

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