Maui Wowi Hawaiian Coffees & Smoothies

Founded: 1983 Franchising since: 1997
Fresh fruit smoothies were a virtually unknown product in 1983, when Jeff and Jill Summerhays began selling them part-time at events. The company caught the eye of Michael Haith, founding partner of a food, beverage and special-event consulting firm and Maui Wowi's current CEO. Haith revamped the franchise concept and expanded the product line, which now includes Hawaiian coffees and espresso.

Maui Wowi franchises are located throughout the United States.

5445 DTC Pkwy., #1050 Greenwood Village, Colorado 80111

Phone: (877)849-6992

Franchisor is a privately-held company with 30 employee(s); 9 employee(s) in franchise department.

Franchise Growth

Year	U.S. Franchises	Canadian Franchises	Foreign Franchises	Company Owned
2009	335	0	4	1
2008	328	0	4	1
2007	357	0	0	2
2006	345	0	0	0
2005	342	0	0	0

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming
Worldwide

Exclusive territories available.
Territory size: Varies

Total investment: $69.2K-727.6K Franchise fee: $27.5K/36.5K/59.5K

Term of agreement: 10 years, renewable

Express/kiosk option available

Type of Financing Available

	In-House	Third Party
Franchise Fee	Yes	Yes
Startup Costs	Yes	Yes
Equipment	Yes	Yes
Inventory	No	Yes
Accounts Receivable	No	Yes
Payroll	No	Yes

Third-party financing source(s): Lendingtree.com and Business Resource Store

Qualifications
Net worth requirement: $250K
Cash liquidity requirement: $50K
Business Experience:

• General business experience
• Sales/marketing experience preferred

Operations

• 65% of all franchisees own more than one unit
• Number of employees needed to run franchised unit: 2 - 3
• Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators)

Training

• Available at headquarters: 4 days
• At franchisee's location: 1-2 days+
• Full & continuous support

Ongoing Support

• Newsletter
• Meetings
• Toll-free phone line
• Grand opening
• Internet
• Security/safety procedures
• Field operations/evaluations

Marketing Support

• Co-op advertising
• National media
• Regional advertising

Other marketing support

• PR support

Franchise 500® rank:
#256 (2009); #190 (2008); #417 (2007); #142 (2006); #106 (2005);

Ranked #1 in category in:
2005;

America's Top Global Franchises:
#196 (2009); #165 (2008); #118 (2006); #80 (2005);