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Once Upon A Child

2014 Franchise 500
#149
At a Glance

Products & Services: New and used children's clothing, equipment, furniture, toys

Number of Locations: 288

Total Investment: $239.7K - $336.1K

Founded: 1984

Began Franchising: 1992

About Once Upon A Child

Founded in 1984 in Columbus, Ohio, Once Upon A Child specializes in selling new and used children's clothes, toys, furniture and equipment. Franchises were first offered in 1992. The company is owned by Winmark (formerly Grow Biz), which also franchises Music Go Round, Plato's Closet, Style Encore and Play It Again Sports.

Franchise Units

Year U.S. Canadian International Company Owned
2014 257 31 0 0
2013 244 28 0 0
2012 226 25 0 0
2011 222 22 0 0
2010 215 22 0 0
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S. and Canada.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $239,700 - $336,100
Franchise Fee: $25,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $250,000
Liquid Cash Available: $71,910 - $100,830
Operations
25% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 3 - 5. Absentee ownership of franchise is NOT allowed. (95% of current franchisees are owner/operators).

How This Franchise Supports Franchisees

Training: Available at headquarters: 2 weeks.
Ongoing Support: Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing Support: Co-op advertising,

Franchise Ranking History

Franchise 500®: #149 (2014), #138 (2013), #144 (2012), #137 (2011), #166 (2010),
America's Top Global: #128 (2013), #117 (2012), #113 (2011), #132 (2010),

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