Advertising Alphabet Soup-CPR Or CPA Resuscitating your ad revenue with referrals
By Aliza P. Sherman •
Opinions expressed by Entrepreneur contributors are their own.
Here's another online advertising term defined so you cantalk the talk with potential advertisers to generate ad revenuethrough your Web site.
CPR is the cost per referral and a CPA is a cost per action.Both measurements mean that your advertiser will pay you if yourWeb site visitors not only click on your advertiser's adbanners but also takes some other kind of action.
Usually a referral means your visitors fill out a form on theadvertiser's Web site to request further information and toprovide the advertiser with contact information and key demographicdata. An average CPR could cost upwards of $10 or more, dependingon how desirable your audience is to the advertiser.
An action usually means that your Web site visitors have gone onto purchase products from your advertiser or conducted atransaction of some kind after clicking on the banner. Payment foran action could be $20 or more or a small percentage of thesale.
Aliza Sherman is an entrepreneur and author of Cybergrrl:A Woman's Guide to the World Wide Web (Ballantine Books).She is currently working on her next book and new company.
