EagleRider Motorcycle Rental

Harley-Davidson rentals and guided tours
Year began: 1992    Franchising since: 1997
Harley-Davidson enthusiasts Chris McIntyre and Jeff Brown started EagleRider Motorcycle Rental in Newport Beach, California, in 1992. Using the marketing expertise they had gained working for companies like AT&T, McIntyre and Brown built a business that outfits its mostly baby boomer clientele with motorcycles and biker gear for day trips or week-long excursions.

EagleRider centers are located in major cities across the United States, renting motorcycles, selling clothing and accessories, and offering guided tours.

11860 S. La Cienega Blvd.
Hawthorne, CA 90250-3461

Phone: (866)508-4412
Fax: (310)536-6775

Franchisor is a privately-held company with 40 employee(s); 6 employee(s) in franchise department.


Franchise Growth
Year

2007
2006
2005
2004
U.S. Franchises
33
32
27
15
Canadian Franchises
0
0
0
0

Foreign Franchises
2
2
3
3
Company
Owned

6
5
5
5

Where Seeking Franchisees
Nationwide

Outside the U.S.:

Exclusive territories available.
Territory size: 2-10 mile radius depending on fran. type/market

Special Programs
EagleRider supports Children’s Hospital of Orange County and the Muscular Dystrophy Association by participating in the annual Love Ride and. The company also does toy runs for needy children.

Costs & Fees
Total investment: $100K-500K
Express/kiosk option available
Franchise fee: $30K
Ongoing royalty fee: 5%
Term of agreement: 10 years, renewable
Type of Financing Available
In-HouseThird Party
Franchise FeeNoYes
Startup CostsNoYes
EquipmentNoYes
InventoryNoYes
Accounts ReceivableNoNo
PayrollNoNo
Third-party financing source(s): First Source Bank & Harley Credit
Qualifications
Net worth requirement: $350K
Cash liquidity requirement: $100K
Business Experience:
  • Industry experience
  • General business experience
  • Marketing skills
  • Must have understanding of travel industry

Operations
  • 25% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 5
  • Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Training & Support
TRAINING
  • Available at headquarters: 6 days
  • At franchisee's location: 2 days

ONGOING SUPPORT
  • Newsletter
  • Meetings
  • Toll-free phone line
  • Grand opening
  • Internet
  • Security/safety procedures
  • Field operations/evaluations
  • Purchasing cooperatives

MARKETING SUPPORT
  • Ad slicks
  • National media
  • Regional advertising
  • Other marketing support: International advertising & promotions

Rankings in Entrepreneur magazine 2004-2008
Franchise 500® rank:
#379 (2008); #367 (2007); #395 (2006); #474 (2004);

Last Updated: 7/22/2008 12:00:00 AM



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