#382
At a Glance
Products & Services: Hawaiian coffees & smoothies
Number of Locations: 236
Total Investment: $42.2K - 250K
Founded: 1983
Began Franchising: 1997
Private Owned
About Maui Wowi Hawaiian Coffees & Smoothies
Fresh fruit smoothies were a virtually unknown product in 1983, when Jeff and Jill Summerhays began selling them part-time at events. The company caught the eye of Michael Haith, founding partner of a food, beverage and special-event consulting firm and Maui Wowi's current CEO. Haith revamped the franchise concept and expanded the product line, which now includes Hawaiian coffees and espresso.Maui Wowi franchises are located throughout the United States.
Franchise Units
| Year | U.S. | Canadian | International | Company Owned |
| 2011 | 231 | 0 | 4 | 1 |
| 2010 | 365 | 0 | 5 | 0 |
| 2009 | 335 | 0 | 4 | 1 |
| 2008 | 328 | 0 | 4 | 1 |
Where Seeking Franchisees: Franchisor is seeking new units internationally.
Startup Costs, Ongoing Fees and Financing
Total Investment: $42,200 - $250,000
Franchise Fee: $27,500 - $59,500
Term of Franchise Agreement: 10 years, renewable
Franchise Fee: $27,500 - $59,500
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $250,000
Liquid Cash Available: $50,000
Operations
Franchise can be run from home. 65% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 3. Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators).| Financing Type | In-House | Third Party |
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How This Franchise Supports Franchisees
Training: Available at headquarters: 4 days. At franchisee's location: 1-2 days+. Full & continuous support
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations,
Marketing Support: Co-op advertising, National media, Regional advertising,
Other marketing support: PR support
Franchise Ranking History
Low-Cost: #84 (2012),