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Merry Maids

2012 Franchise 500
#66
At a Glance

Products & Services: Residential cleaning

Number of Locations: 1,597

Total Investment: $55.35K - 73.85K

Founded: 1979

Began Franchising: 1980

Private Owned

About Merry Maids

Dallen W. Peterson founded Merry Maids in 1979 in Omaha, Nebraska. The company cleans more than 300,000 homes, apartments and condominiums each month in North America. It has franchises in Denmark, Hong Kong, Japan and the United Kingdom. In 1988 Merry Maids joined the ServiceMaster Quality Service Network, which includes franchise companies AmeriSpec, Terminix and Furniture Medic. Merry Maids is based in Memphis, Tennessee.

Franchise Units

Year U.S. Canadian International Company Owned
2011 658 70 623 246
2010 714 71 607 236
2009 727 71 610 212
2008 748 71 438 202
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.

Startup Costs, Ongoing Fees and Financing

Total Investment: $55,350 - $73,850
Franchise Fee: $33,500 - $43,500
Ongoing Royalty Fee: 5-7%
Term of Franchise Agreement: 5 years, renewable
Financial Requirements
Net Worth: $60,000 - $70,000
Liquid Cash Available: $60,000 - $70,000
Operations
60% of all franchisees own more than one unit. Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators).
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 8 days. At franchisee's location: As needed. Additional training in Memphis, Tennessee and regional locations
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations,
Marketing Support: National media,
Other marketing support: Yellow Pages ads and placement support; internet ad composition site

Franchise Ranking History

Franchise 500®: #66 (2012), #43 (2011), #38 (2010), #59 (2009), #65 (2008),
Low-Cost: #11 (2010), #15 (2009), #15 (2008),
America's Top Global: #59 (2012), #39 (2011), #32 (2010), #50 (2009), #53 (2008),