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Relax The Back Corp.

2014 Franchise 500
#499
At a Glance

Products & Services: Products for relief/prevention of back and neck pain

Number of Locations: 95

Total Investment: $221K - $371.2K

Founded: 1984

Began Franchising: 1989

About Relax The Back Corp.

To help Americans treat neck and back pain, an Austin, Texas, osteopath opened the first Relax The Back location in 1984. Each store provides customers with a variety of products for use in the home or office, while sleeping or traveling, and for health and fitness.

In 1998, the company created a Medical Advisory Panel comprised of orthopedic surgeons, chiropractors, physical therapists, ergonomists and fitness experts to help insure the quality of its products.

Franchise Units

Year U.S. Canadian International Company Owned
2014 93 2 0 0
2013 93 2 0 0
2012 97 2 0 0
2011 100 2 0 0
2010 107 2 0 0
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S. and Canada.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $221,000 - $371,200
Franchise Fee: $49,500
Ongoing Royalty Fee: 2-5%
Term of Franchise Agreement: 10 years, renewable
Veteran Incentives: $5,000 off franchise fee & $25,000 back after store opening
Financial Requirements
Net Worth: $500,000
Liquid Cash Available: $100,000
Operations
34% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 5. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 14 days. At franchisee's location: 4 days. Regional training : 2 days.
Ongoing Support: Newsletter, Meetings, Grand opening, Internet, Field operations/evaluations
Marketing Support: Ad slicks, National media, Regional advertising,
Other marketing support: Regional PR, CDs

Franchise Ranking History

Franchise 500®: #499 (2014), #427 (2013), #432 (2012), #433 (2011), #269 (2010),