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Ben & Jerry's

2012 Franchise 500
#238
At a Glance

Products & Services: Ice cream, frozen yogurt, sorbet, smoothies

Number of Locations: 799

Total Investment: $161.75K - 469.75K

Founded: 1978

Began Franchising: 1981

Public Owned UN

Franchise Units

Year U.S. Canadian International Company Owned
2011 302 5 487 5
2010 340 5 464 6
2009 383 6 456 6
2008 417 19 380 8
Where Seeking Franchisees: Franchisor is seeking new franchise units in the following states:
Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Midwest, Nebraska, North Carolina, North Dakota, Northeast, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Pennsylvania, Rhode Island, South, South Carolina, South Dakota, Southeast, Southwest, Tennessee, Texas, Utah, Virginia, West, Washington, Wisconsin, West Virginia.
Franchisor is seeking new units in Asia, Australia/New Zealand, Canada, Eastern Europe, Mexico, Western Europe.

Startup Costs, Ongoing Fees and Financing

Total Investment: $161,750 - $469,750
Franchise Fee: $37,000
Ongoing Royalty Fee: 3%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $350,000
Liquid Cash Available: $100,000
Operations
75% of all franchisees own more than one unit. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).

How This Franchise Supports Franchisees

Training: Available at headquarters: 11 days. At franchisee's location: 3-5 days.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations,
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,

Franchise Ranking History

Franchise 500®: #238 (2012), #220 (2011), #98 (2010), #120 (2009), #119 (2008),
America's Top Global: #186 (2012), #172 (2011), #80 (2010), #95 (2009), #75 (2008),