Robeks Premium Fruit Smoothies

At a Glance

Products & Services: Smoothies, juices, healthful snacks

Number of Locations: 103

Total Investment: $227K - $325K

Founded: 1996

Began Franchising: 2001

About Robeks Premium Fruit Smoothies

Seeking healthier fast food options, David Robertson took matters into his own hands by opening the first Robeks in Los Angeles in 1996. Robeks began franchising in 2001. The stores serve juices, smoothies, shakes, supplements, sandwiches, salads and snacks.

Franchise Units

Year U.S. Canadian International Company Owned
2014 100 0 3 0
2013 105 0 2 0
2012 116 0 2 0
2011 125 0 0 0
2010 130 0 0 0
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $227,000 - $325,000
Franchise Fee: $25,000
Ongoing Royalty Fee: 6-7%
Term of Franchise Agreement: 10 years, renewable
Veteran Incentives: 50% off franchise fee
Financial Requirements
Net Worth: $500,000
Liquid Cash Available: $150,000
Operations
Number of employees needed to run franchised unit: 12 - 20. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 1 week. At franchisee's location: 1 week. At existing store : 1 week.
Ongoing Support: Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Lease Negotiation
Marketing Support: Co-op advertising, Ad slicks, National media,
Other marketing support: Local store marketing program

Franchise Ranking History

Franchise 500®: #442 (2013), #421 (2012), #468 (2011), #224 (2010),
America's Top Global: #171 (2010),