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Border Magic/Boulder Designs

2015 Franchise 500
#323
At a Glance

Products & Services: Concrete landscape edging, walkways, stepping stones, custom boulder signage

Number of Locations: 94

Total Investment: $54.7K - $121.9K

Founded: 1987

Began Franchising: 2003

About Border Magic/Boulder Designs

Border Magic franchisees install concrete landscape edging, as well as decorative walkways, stepping stones and commercial curbs. Boulder Designs franchisees build and install decorative stones with business names, family names, addresses and memorials etched into them. Both companies are based in Rantoul, Illinois.

Franchise Units

Year U.S. Canadian International Company Owned
2014 93 0 0 1
2013 87 0 0 1
2012 85 0 0 0
2011 80 0 0 0
2010 81 0 0 0
Where Seeking Franchisees: Franchisor is seeking new franchise units in the following states:
Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Midwest, Nebraska, North Carolina, North Dakota, Northeast, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South, South Carolina, South Dakota, Southeast, Southwest, Tennessee, Texas, Utah, Virginia, Vermont, West, Washington, Wisconsin, West Virginia, Wyoming.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $54,725 - $121,935
Franchise Fee: $20,000 - $35,000
Ongoing Royalty Fee: $195-$400/mo.
Term of Franchise Agreement: 5 years, renewable
Veteran Incentives: 20% off franchise fee (Border Magic); 25% off franchisee fee & royalty fee (Boulder Designs)
Financial Requirements
Net Worth: $250,000
Liquid Cash Available: $50,000
Operations
Franchise can be run from home. 7% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 1 - 3. Absentee ownership of franchise is allowed. (92% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 3 days. At franchisee's location: Ongoing as needed.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,
Other marketing support: Direct mail

Franchise Ranking History

Franchise 500®: #323 (2015), #339 (2014), #490 (2013), #261 (2011), #498 (2010),
Top Home-Based: #95 (2014), #79 (2011),