The Waiting Game

At a Glance

Products & Services: Free monthly waiting-room publication

Number of Locations: 26

Total Investment: $9.2K - $11.1K

Founded: 2009

Began Franchising: 2011

About The Waiting Game

Franchisees of The Waiting Game distribute a free monthly publication containing games, puzzles, and local ads and coupons to waiting areas in doctors' and dentists' offices, salons, schools, hotels, restaurants, car washes, dealerships, laundromats and other businesses. The company has been franchising since 2011.

Franchise Units

Year U.S. Canadian International Company Owned
2014 21 2 0 3
2013 18 2 0 3
2012 17 1 0 3
2011 8 0 0 3
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S. and Canada.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $9,200 - $11,050
Franchise Fee: $7,500
Ongoing Royalty Fee: $150-$250/mo.
Term of Franchise Agreement: 5 years, renewable
Veteran Incentives: 10% off franchise fee
Financial Requirements
Net Worth: $6,000 - $9,000
Liquid Cash Available: $6,000 - $9,000
Franchise can be run from home. 100% of all franchisees own more than one unit. Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Accounts Receivable

How This Franchise Supports Franchisees

Training: Available at headquarters: 3 days. Online training
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations

Franchise Ranking History

Franchise 500®: #421 (2014),
Low-Cost: #75 (2014),
Top New: #43 (2014),