Orangetheory Fitness

2015 Franchise 500
At a Glance

Products & Services: Group personal training

Number of Locations: 112

Total Investment: $327.6K - $634.1K

Founded: 2010

Began Franchising: 2010

About Orangetheory Fitness

Orangetheory Fitness studios offer trainer-led group workout sessions, which are broken into intervals of cardiovascular and strength training. Equipment used in the classes includes treadmills, rowing machines and free weights. Each participant also wears a heart-rate monitor, and their heart rate is displayed on screens during the workout. The company has been franchising since 2010.

Franchise Units

Year U.S. Canadian International Company Owned
2014 100 7 1 4
2013 34 1 0 3
2012 28 1 0 3
2011 12 0 0 1
Where Seeking Franchisees: Franchisor is seeking new franchise units in the U.S.,Australia/New Zealand, Canada, Western Europe.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $327,600 - $634,100
Franchise Fee: $39,500
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $500,000
Liquid Cash Available: $150,000
40% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 8 - 11. Absentee ownership of franchise is NOT allowed..
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Accounts Receivable

How This Franchise Supports Franchisees

Training: Available at headquarters: 3-5 days. At franchisee's location: 3-5 days. E-learning : ongoing.
Ongoing Support: Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Lease Negotiation
Marketing Support: Co-op advertising, Ad slicks, Regional advertising,

Franchise Ranking History

Franchise 500®: #462 (2015), #403 (2014),
Top New: #38 (2014),