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Ramada

2012 Franchise 500
#100
At a Glance

Products & Services: Hotels

Number of Locations: 884

Total Investment: $236.35K - 11.75M

Founded: 1954

Began Franchising: 1990

Public Owned WYN - Wy

About Ramada

In 1954 a group of investors opened an inn in Flagstaff, Arizona, the first in a series of motor hotels to be opened by the group. Five years later, the chain was named Ramada, meaning "a shaded resting place" in Spanish.

Today Ramada, which has been owned by Cendant Corp. since 1997, operates hotels throughout the United States. The company is comprised of three segments, Ramada Inns, Ramada Limiteds and Ramada Plaza Hotels, serving value-conscious and mid-market travelers.

Franchise Units

Year U.S. Canadian International Company Owned
2011 510 67 307 0
2010 537 68 296 0
2009 547 64 283 0
2008 555 63 247 0
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.

Startup Costs, Ongoing Fees and Financing

Total Investment: $236,346 - $11,748,058
Franchise Fee: $36,000
Ongoing Royalty Fee: 4%
Term of Franchise Agreement: 15-20 years
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 5 days. At franchisee's location: 2 days. Regional workshops, property training : 1-3 days.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives,
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,
Other marketing support: Online, trade shows

Franchise Ranking History

Franchise 500®: #100 (2012), #83 (2011), #120 (2010), #98 (2009), #156 (2008),
America's Top Global: #83 (2012), #70 (2011), #96 (2010), #77 (2009), #162 (2008),

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