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At a Glance
Products & Services: Products for relief/prevention of back & neck pain
Number of Locations: 99
Total Investment: $221K - 371.2K
Founded: 1984
Began Franchising: 1989
About Relax The Back Corp.
To help Americans treat neck and back pain, an Austin, Texas, osteopath opened the first Relax The Back location in 1984. Each store provides customers with a variety of products for use in the home or office, while sleeping or traveling, and for health and fitness.In 1998, the company created a Medical Advisory Panel comprised of orthopedic surgeons, chiropractors, physical therapists, ergonomists and fitness experts to help insure the quality of its products.
Franchise Units
| Year | U.S. | Canadian | International | Company Owned |
| 2012 | 97 | 2 | 0 | 0 |
| 2011 | 100 | 2 | 0 | 0 |
| 2010 | 107 | 2 | 0 | 0 |
| 2009 | 116 | 2 | 0 | 0 |
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S. and Canada.
Startup Costs, Ongoing Fees and Financing
Total Investment: $221,000 - $371,200
Franchise Fee: $49,500
Ongoing Royalty Fee: 2-5%
Term of Franchise Agreement: 10 years, renewable
Franchise Fee: $49,500
Ongoing Royalty Fee: 2-5%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $500,000
Liquid Cash Available: $100,000
Operations
34% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 5. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).| Financing Type | In-House | Third Party |
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How This Franchise Supports Franchisees
Training: Available at headquarters: 14 days. At franchisee's location: 4 days. Regional training : 2 days.
Ongoing Support: Newsletter, Meetings, Grand opening, Internet, Field operations/evaluations
Marketing Support: Ad slicks, National media, Regional advertising,
Other marketing support: Regional PR, CDs
Franchise Ranking History
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