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Relax The Back Corp.

Products for relief/prevention of back & neck pain

Background

Founded: 1984 Franchising since: 1989
To help Americans treat neck and back pain, an Austin, Texas, osteopath opened the first Relax The Back location in 1984. Each store provides customers with a variety of products for use in the home or office, while sleeping or traveling, and for health and fitness.

In 1998, the company created a Medical Advisory Panel comprised of orthopedic surgeons, chiropractors, physical therapists, ergonomists and fitness experts to help insure the quality of its products.

6 Centerpointe Dr., #350
La Palma, California 90623
Phone:
(800)290-2225


Franchisor has 24 employee(s); 3 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2009 116 2 0 0
2008 123 2 0 0
2007 112 2 0 0
2006 105 2 0 0
2005 99 2 0 0

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming

Exclusive territories available.
Territory size: 3-mile radius

Costs and Fees

Total investment: $227.5K-371.5K
Franchise fee: $49.5K
Ongoing royalty fee: 4-5%
Term of agreement: 10 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee No Yes
Startup Costs No Yes
Equipment No Yes
Inventory No No
Accounts Receivable No No
Payroll No No

Qualifications
Net worth requirement: $500K+
Cash liquidity requirement: $100K
Business Experience:
  • General business experience
  • Marketing skills

Operations
  • 34% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 2 - 5
  • Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 14 days
  • At franchisee's location: 4 days
  • Regional training : 2 days

Ongoing Support
  • Newsletter
  • Meetings
  • Grand opening
  • Internet
  • Field operations/evaluations

Marketing Support
  • Ad slicks
  • National media
  • Regional advertising

Other marketing support
  • Regional PR, CDs

Rankings

Franchise 500® rank:
#267 (2009); #448 (2008); #436 (2007); #466 (2006); #492 (2005);

Ranked #1 in category in:
2009;


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