Sonic Drive In Restaurants

Drive-in restaurant

Background

Founded: 1954 Franchising since: 1959
Sonic Drive In Restaurants began when Troy Smith purchased the Top Hat Drive-In, a root beer stand in Shawnee, Oklahoma. He expanded from there and teamed up with Charlie Pappe. They introduced the Sonic name and began franchising in 1959. At Sonic Drive In locations, patrons order hamburgers, fries, chicken, breakfast items, specialty drinks, desserts and more curbside in their cars from a speaker box.
Address:
300 Johnny Bench Dr.
Oklahoma City, Oklahoma 73104
Phone:
(800)569-6656/ (405)225-5000


Franchisor has 200 employee(s)

Franchise Units
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2009 3,055 0 0 481
2008 2,768 0 0 679
2007 2,655 0 1 642
2006 2,493 0 2 643

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Missouri, Mississippi, Midwest, Nebraska, North Carolina, Northeast, New Mexico, Nevada, Ohio, Oklahoma, South, South Carolina, Southeast, Tennessee, Texas, Utah, Virginia, West, West Virginia

Exclusive territories available.
Territory size: Varies by market

Special Programs
Sonic puts new franchisees in contact with established franchisees who can offer them information and support.

Costs and Fees

Total investment: $1,209,300 - $3,413,800
Franchise fee: $45,000
Ongoing royalty fee: 1-5%
Term of agreement: 20 years, renewable


Express/kiosk option available

Type of Financing Available
In-House Third Party
Franchise Fee No Yes
Startup Costs No Yes
Equipment No Yes
Inventory No Yes
Accounts Receivable No Yes
Payroll No Yes

Qualifications
Net worth requirement: $1,000,000
Cash liquidity requirement: $1,000,000
Business Experience:
  • Industry experience
  • General business experience
  • If no industry experience, must have an operating equity partner

Operations
  • 60% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 25
  • Absentee ownership of franchise is NOT allowed.

Training and Support

Training
  • Available at headquarters: 1 week
  • At franchisee's location: 11 weeks
  • Additional training available : 1 day to 1 week

Ongoing Support
  • Newsletter
  • Meetings
  • Grand opening
  • Internet
  • Security/safety procedures
  • Field operations/evaluations
  • Purchasing cooperatives

Marketing Support
  • Co-op advertising
  • Ad slicks
  • National media
  • Regional advertising

Rankings

Franchise 500® rank:
#22 (2010); #4 (2009); #6 (2008); #8 (2007); #13 (2006);

Fastest-Growing Franchises:
#13 (2010); #29 (2009); #26 (2008); #52 (2007); #46 (2006);

America's Top Global Franchises:
#4 (2009); #8 (2008); #8 (2007); #17 (2006);


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