Valpak Direct Marketing Systems Inc.

Founded: 1968 Franchising since: 1988
Terry Loebal founded Valpak Direct Marketing Systems Inc. in 1968. Based in Largo, Florida, the company started franchising in 1988 and has a network of field offices throughout the United States and internationally. Valpak has been a subsidiary of Cox Enterprises Inc. since 1991.

Valpak franchisees sell co-op advertising space in direct mail packets to local businesses. The company has co-branding relationships with News America, Catalina Marketing, Yahoo! and others.

8605 Largo Lakes Dr. Largo, Florida 33773

Phone: (800)237-6266 Franchisee Association Valpak Dealers Association Inc.

Franchisor is a privately-held company with 200 employee(s); 32 employee(s) in franchise department.

Franchise Growth

Year	U.S. Franchises	Canadian Franchises	Foreign Franchises	Company Owned
2009	170	7	0	5
2008	167	8	0	8
2007	170	10	0	8
2006	171	13	0	11
2005	173	16	0	10

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming
Outside the U.S.: Canada

Exclusive territories available.
Territory size: Varies

Total investment: $95.2K-120.8K Franchise fee: $15K-17.5K

Term of agreement: 10 years, renewable

Type of Financing Available

	In-House	Third Party
Franchise Fee	No	Yes
Startup Costs	No	Yes
Equipment	No	Yes
Inventory	No	Yes
Accounts Receivable	No	Yes
Payroll	No	Yes

Qualifications
Net worth requirement: $150K+
Cash liquidity requirement: $75K+
Business Experience:

• General business experience
• Sales and management skills

Operations

• Franchise can be run from home
• 5% of all franchisees own more than one unit
• Number of employees needed to run franchised unit: 2
• Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators)

Training

• Available at headquarters: 3 weeks & ongoing
• At franchisee's location: 1 week

Ongoing Support

• Newsletter
• Meetings
• Toll-free phone line
• Grand opening
• Internet
• Field operations/evaluations

Marketing Support

• Co-op advertising
• Ad slicks
• National media

Franchise 500® rank:
#312 (2009); #419 (2008); #392 (2007); #423 (2006); #330 (2005);

Top Home Based Franchises:
#89 (2009);