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At a Glance
Products & Services: Co-op direct-mail & digital advertising
Number of Locations: 167
Total Investment: $99.2K - 125.8K
Founded: 1968
Began Franchising: 1988
Private Owned
About Valpak Direct Marketing Systems Inc.
Terry Loebal founded Valpak Direct Marketing Systems Inc. in 1968. Based in Largo, Florida, the company started franchising in 1988 and has a network of field offices throughout the United States and internationally. Valpak has been a subsidiary of Cox Enterprises Inc. since 1991.Valpak franchisees sell co-op advertising space in direct mail packets to local businesses. The company has co-branding relationships with News America, Catalina Marketing, Yahoo! and others.
Franchise Units
| Year | U.S. | Canadian | International | Company Owned |
| 2011 | 150 | 9 | 0 | 8 |
| 2010 | 170 | 8 | 0 | 7 |
| 2009 | 170 | 7 | 0 | 5 |
| 2008 | 167 | 8 | 0 | 8 |
Where Seeking Franchisees: Franchisor is seeking new franchise units in the following states:
Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Midwest, Nebraska, North Carolina, North Dakota, Northeast, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South, South Carolina, South Dakota, Southeast, Southwest, Tennessee, Texas, Utah, Virginia, Vermont, West, Washington, Wisconsin, West Virginia, Wyoming.
Franchisor is seeking new units in Canada.
Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Midwest, Nebraska, North Carolina, North Dakota, Northeast, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South, South Carolina, South Dakota, Southeast, Southwest, Tennessee, Texas, Utah, Virginia, Vermont, West, Washington, Wisconsin, West Virginia, Wyoming.
Franchisor is seeking new units in Canada.
Startup Costs, Ongoing Fees and Financing
Total Investment: $99,200 - $125,800
Franchise Fee: $15,000 - $17,500
Term of Franchise Agreement: 10 years, renewable
Franchise Fee: $15,000 - $17,500
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $150,000
Liquid Cash Available: $75,000
Operations
Franchise can be run from home. 5% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2. Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators).| Financing Type | In-House | Third Party |
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How This Franchise Supports Franchisees
Training: Available at headquarters: 3 weeks & ongoing. At franchisee's location: 1 week.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations,
Marketing Support: Co-op advertising, Ad slicks, National media,
Franchise Ranking History
America's Top Global: #141 (2011),
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