Valpak Direct Marketing Systems Inc.

2015 Franchise 500
At a Glance

Products & Services: Direct-mail and digital advertising

Number of Locations: 160

Total Investment: $82.2K - $200.8K

Founded: 1968

Began Franchising: 1988

About Valpak Direct Marketing Systems Inc.

Terry Loebal founded Valpak Direct Marketing Systems Inc. in 1968. Based in Largo, Florida, the company started franchising in 1988 and has a network of field offices throughout the United States and internationally. Valpak has been a subsidiary of Cox Enterprises Inc. since 1991.

Valpak franchisees sell co-op advertising space in direct mail packets to local businesses. The company has co-branding relationships with News America, Catalina Marketing, Yahoo! and others.

Franchise Units

Year U.S. Canadian International Company Owned
2015 151 4 0 5
2014 154 8 0 2
2013 163 9 0 2
2012 166 9 0 4
2011 150 9 0 8
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.

Startup Costs, Ongoing Fees and Financing

Total Investment: $82,200 - $200,800
Franchise Fee: $15,000 - $17,500
Term of Franchise Agreement: 10 years, renewable
Veteran Incentives: Franchise & training fees waived; territory fee waived for dormant territories
Financial Requirements
Net Worth: $150,000
Liquid Cash Available: $75,000
Franchise can be run from home. 5% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2. Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators).
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Accounts Receivable

How This Franchise Supports Franchisees

Training: Available at headquarters: 3 weeks & ongoing. At franchisee's location: 1 week.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations
Marketing Support: Co-op advertising, Ad slicks, National media,

Franchise Ranking History

Franchise 500®: #204 (2015), #202 (2014), #377 (2013), #404 (2012), #179 (2011),
Top Homebased/Mobile: #53 (2015), #55 (2014), #51 (2011),
America's Top Global: #162 (2014), #141 (2011),

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