📺 Stream EntrepreneurTV for Free 📺

A Transition to Digital Content Saved This Children's Education Platform Ask yourself if your company could benefit from using modern technology to expand.

By MaRS Discovery District

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Mars Discovery District talks with Ami Shah, one of the co-founders of Peekapak, about her company's strategic pivot.

The program is a learning experience for children to learn about self-regulation and empathy. The company does this by first launching a physical product and then from there, pursue launching a digital product.

At one point in their journey, the company was accepted into a Silicon Valley incubator. From there, the company was able to leverage that community and their resources to grow the company.

The ultimate pivot consisted of not just transitioning from the consumer product space to the digital space, but also go from a consumer company to an education company.

Click play to hear more from Mars Discovery District and Shah.

Related: How Technology Helped Innovate This Pen-and-Paper Business

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

MaRS Discovery District is the world’s largest urban innovation hub. Located in the heart of Toronto, MaRS supports impact-driven startups tackling key societal challenges in the health, cleantech, fintech and enterprise sectors.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from MaRS Discovery District

This Entrepreneur Didn't Pay Himself a Salary for 5 Years After He Started His Business

How This Founder Sold Investors on Her Company's Unconventional Technology

How Tech-Infused Clothing Has the Potential to Improve Personal Health

How 3 Words Helped Change This Man's Career

Editor's Pick

Career

Jobs Are Disappearing — These 3 Strategies Are What You Need to Future-Proof Your Career

Adopting tech tools for professional development, combined with boosting soft skills and staying tech-savvy, offers a path to becoming an invaluable asset in a tech-driven future.

Business News

Is It an iPad or a MacBook? Apple Makes It Tough to Tell By Revealing a 13-Inch iPad Pro With 'Outrageously Powerful' M4 Chip for AI

The new iPad keyboard has a function row and larger trackpad "so the entire experience feels just like using a MacBook," said John Ternus, Apple senior vice president of hardware engineering, at Apple's first event of 2024.

Business News

'An Obvious Move': Elon Musk Suggests Warren Buffett Should Make This Investment Move Next

Berkshire Hathaway held its Annual Shareholder meeting over the weekend.

Marketing

10 Ways to Use AI for Hyper-Personalized Marketing

The future of marketing is not just about privacy and personalization. It's predictive, proactive and powered by AI.

Marketing

4 Things Ecommerce Startups Need to Be Careful About When Running A/B Tests

A/B testing is a powerful tool, but you should be aware of these aspects that people often overlook.

Social Media

Schedule Your Social Media Easier with This $50 Subscription

Streamline your social production game with this fantastic deal.