Can Marketing Be Compassionate? This Anheuser Busch VP explains his company's new initiatives.
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On this episode of The Playbook, Anheuser Busch Vice President of US Value Brands Daniel Blake shares his insight on:
- The new Value Brands initiatives and how the company's supporting others during today's uncertain times [2:21].
- The importance of a company culture that empowers people to stick to their values [5:58].
- How his team works to offer consistent messaging that creates lifelong fans and consumers [9:17].
- Why he approaches every interaction in business as an opportunity and a lesson [17:38].
Related: The Importance of Taking a Vulnerable and Honest Approach as a Leader
