How to Turn Passion Into Profit Founder and COO of Hex Performance, Drew Westervelt, chats about how his career in Major League Lacrosse inspired him to create a new line of laundry detergent.
By David Meltzer •
Opinions expressed by Entrepreneur contributors are their own.
Transitioning from a successful career as a professional lacrosse player to creating a product that's disrupting the laundry detergent industry, Drew Westervelt sits down with David Meltzer to talk about his endeavor, Hex Performance.
Competing in a cluttered market is never easy, and Westervelt, the founder and COO of Hex Performance, talks about the strategies for branding and retail distribution that have helped Hex to gain a foothold among its competitors. Learning to embrace hearing "no" and raising enough capital for a startup are just as essential as putting together the right team and finding the right partners in order to keep growing.
