Why This 73-Year-Old Company Is a Master Instagram User How Walter E. Smithe is adapting with the times.
By Ximena N. Larkin •
Opinions expressed by Entrepreneur contributors are their own.
Colleen Smithe Parker is director of advertising for Walter E. Smithe, a family-owned furniture business in Illinois. Walter E. Smithe has been in business for more than seven decades, and, like any long-lasting business, it has had to adapt over time.
So, the business that opened in the 1940s is now focused on social media marketing, particularly photo-heavy mediums like Instagram. Parker explains how the furniture company has developed a strategy to stay relevant, giving viewers tips on how they can do the same for their business.
Watch the video to learn more.
Related: Why This Entrepreneur Hands Out Skulls Instead of Trophies
Watch more videos on C1 Revolution's YouTube Channel.
