📺 Stream EntrepreneurTV for Free 📺

Overeating? Blame Your Brain. A new study from Rutgers found a link between a hormone called GLP-1 and overeating.

By Nina Zipkin

entrepreneur daily
Shutterstock

That thing that happens when you're not really hungry but you go for that third bowl of ice cream? It may actually be beyond your control.

A recent study from Rutgers University suggests that the lack of a certain hormone in our brains could be one reason why some of us overeat.

Researchers at the Robert Wood Johnson Medical School found that when they decreased the amount of a hormone called glucagon-like peptide-1 (GLP-1) in the systems of their mice test subjects, the mice were more inclined to overeat, especially foods that were high in fat. But on the flip side, more GLP-1 made the mice less interested in those fatty foods.

Related: While You Obsess About Your Business, Don't Forget About Your Body

In the study, the scientists explained that when looking at the causes of obesity, "feeding behavior" can be divided into two categories – homeostatic, the type of eating to keep your energy up throughout the day, and hedonic, which is more for reward or pleasure.

The authors of the study hypothesize that GLP-1, which comes from cells in your brain and small intestine, can "regulate feeding behavior via signaling pathways within the reward centers of the brain," but that more research is required since "it is still not fully understood how release of central GLP-1 within the brain regulates food intake."

Related: 12 Ways to Eat Healthy No Matter How Busy You Are

In a release from the university, the assistant professor who designed the study, Zhiping P. Pang said, "These are the same areas of the brain that controls other addictive behaviors like drug and alcohol abuse and nicotine addiction…We believe that our work has broad implications in understanding how GLP-1 functions to influence motivational behaviors."

Researchers say the study offers evidence that targeting neurons in the brain's reward circuit may be a more effective option than targeting the whole body with appetite-curbing drugs.

Related: 11 Strategies for Eating Healthy on a Business Trip

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

The Met Museum, OpenAI Created an AI Chatbot With the Persona of a 1930s Socialite for a New Exhibit

The finale of the Costume Institute's latest fashion exhibit features a wedding dress worn 94 years ago by New York socialite Natalie Potter and an AI chatbot with her vibe.

Business News

Kevin O'Leary Says This Is a 'Huge Red Flag' When He's Looking at Resumes

The "Shark Tank" star took to X to share his opinions on job hopping — and how long you should really stay in a job.

Marketing

4 Things Ecommerce Startups Need to Be Careful About When Running A/B Tests

A/B testing is a powerful tool, but you should be aware of these aspects that people often overlook.

Marketing

10 Ways to Use AI for Hyper-Personalized Marketing

The future of marketing is not just about privacy and personalization. It's predictive, proactive and powered by AI.

Business News

'An Obvious Move': Elon Musk Suggests Warren Buffett Should Make This Investment Move Next

Berkshire Hathaway held its Annual Shareholder meeting over the weekend.