Public Relations

The Best Way to Market a Niche Company

The Best Way to Market a Niche Company

To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.

Public Relations Articles and Videos

Want to Start a PR Firm? Focus on These 4 Things First.
Starting a Business

Want to Start a PR Firm? Focus on These 4 Things First.

Expert Sabrina Horn talks about the importance of gaining customers, keeping them happy and having proper procedures in place during the first few years of launching a PR firm.
The Steps Businesses Can Take to Avoid a Serious Social-Media Blunder (Infographic)
Social Media

The Steps Businesses Can Take to Avoid a Serious Social-Media Blunder (Infographic)

Here's what companies can learn from DiGiorno Pizza's Twitter mistake and misappropriation of #WhyIStayed.
Have a Burning Business Question? Ask the Expert: Sabrina Horn.
Marketing

Have a Burning Business Question? Ask the Expert: Sabrina Horn.

Our expert Sabrina Horn is looking to answer your questions about PR, marketing, social media and general entrepreneur inquiries.
5 Big Mistakes Entrepreneurs Make With Their PR Efforts
Marketing

5 Big Mistakes Entrepreneurs Make With Their PR Efforts

Don't expect to look good in the media, or even be placed, if you are committing these errors.
5 Reasons That Reporter Isn't Calling You Back
Marketing

5 Reasons That Reporter Isn't Calling You Back

A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.
Malaysia Airlines Scraps Ill-Conceived 'Bucket List' Promotion
Marketing

Malaysia Airlines Scraps Ill-Conceived 'Bucket List' Promotion

Following the tragedies of Flight 370 and Flight 17, Malaysia Airlines rolled out -- and then promptly scrapped -- a contest asking consumers to describe their bucket lists.
Though Few Have, Now Is the Right Time to Embrace Video Earnings Calls
Money

Though Few Have, Now Is the Right Time to Embrace Video Earnings Calls

Public companies have much to gain from the power of video to showcase their executives and their message.
You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites
Marketing

You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites

The language professional peers understand is often confounding to the audience waiting to listen to your story.
Are You Ready for a PR Firm?
Marketing

Are You Ready for a PR Firm?

Before you reach out to a public-relations firm, make sure you answer these three questions.
5 Steps Toward Building Influence as a Great Thought Leader
Leadership

5 Steps Toward Building Influence as a Great Thought Leader

Ready to share insights on a topic you're well versed in? You may fortify your company's reputation as well as your personal brand.
A PR Insider Reveals the Secret Lives of Successful People
The 'Treps

A PR Insider Reveals the Secret Lives of Successful People

The popular images of what makes for success is really a recipe for burnout that successful people know to avoid.
How Scoring Celebrity Clients Can Take Your Business to the Next Level
Marketing

How Scoring Celebrity Clients Can Take Your Business to the Next Level

High-profile customers confer benefits beyond the sheer monetary value of the stipend.
4 Ways Startups Can Build Relationships With Reporters
Marketing

4 Ways Startups Can Build Relationships With Reporters

If you think reporters are scary, don't. They're human beings, too.
Is Your Startup Ready for the Spotlight?
Grow Your Business

Is Your Startup Ready for the Spotlight?

Not every startup is ready for media attention. Here are three ways to determine whether your company is ready to be written up in the press.
Strategic Tips for Writing Contributed Articles
Marketing

Strategic Tips for Writing Contributed Articles

PR firms need to do a better job of educating clients about whatÂ’s required of them in the age of the Internet.
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