Public Relations

Why You Should Rethink Using a PR Firm

Why You Should Rethink Using a PR Firm

Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.

Public Relations Articles and Videos

10 Reasons Why You Probably Don't Want to Speak to the News Media
Leadership

10 Reasons Why You Probably Don't Want to Speak to the News Media

It's wonderfully flattering when a reporter calls asking for an interview. More often than not, that's the end of the good part.
How to Get PR for Your Startup
Starting a Business

How to Get PR for Your Startup

Step one to getting people to pay attention to your business is getting the press to pay attention. That can be a challenge.
The 3 Likeliest Reasons Your Company PR Is Going Nowhere
Marketing

The 3 Likeliest Reasons Your Company PR Is Going Nowhere

The tools for effective public relations are available to everybody but only work when you put them in hands of people who know how to use them.
8 Ways PR Helps Sales (and 1 Way It Doesn't)
Marketing

8 Ways PR Helps Sales (and 1 Way It Doesn't)

Earning coverage in a news site will go a long way toward bring attention and credibility to your company.
Wal-Mart Eats Humble Pie After Publishing 'Fat Girl' Halloween Costumes
Business News

Wal-Mart Eats Humble Pie After Publishing 'Fat Girl' Halloween Costumes

Because plus-sized women aren't 'fat-shamed' enough. Rollback that self-esteem, ladies.
Generate Great PR on a Shoestring Budget With These 5 Tips
Grow Your Business

Generate Great PR on a Shoestring Budget With These 5 Tips

Public relations is one of the most valuable and cost-effective pieces of a marketing mix in comparison to other channels
Connect These 6 People on Your Team With Your PR Firm
Marketing

Connect These 6 People on Your Team With Your PR Firm

To ensure everyone is on the same page, make sure you your public relations firm has access to key team members.
While Traditional TV Loses Ground, These Marketing Techniques Stand Strong
Marketing

While Traditional TV Loses Ground, These Marketing Techniques Stand Strong

As streaming and on-demand programming become more prevalent, small business should take advantage of traditional strategies to stay ahead.
The Venerable Press Release Remains the Cornerstone of Public Relations
Marketing

The Venerable Press Release Remains the Cornerstone of Public Relations

That staple of 20th century PR is still essential in the digital age.
4 Tips for Getting Your Business in the News Without a Big PR Budget
Marketing

4 Tips for Getting Your Business in the News Without a Big PR Budget

You can learn to recognize opportunities for getting your company that favorable mention in the press you've been needing.
5 PR Takeaways From Watching the NFL Fumble the Ray Rice Scandal
Leadership

5 PR Takeaways From Watching the NFL Fumble the Ray Rice Scandal

America cherishes football. Few other brands could survive handling such a messy crisis as badly as pro football has the abuse scandals of recent weeks.
3 Fundamentals Learned the Hard Way About Generating PR for a Startup
Starting a Business

3 Fundamentals Learned the Hard Way About Generating PR for a Startup

You learned your customer's problem and offered a solution. That's the basic idea for selling your story to journalists, too.
6 Ways to Ensure a Journalist Will Love Your Pitch
Marketing

6 Ways to Ensure a Journalist Will Love Your Pitch

A few simple steps can change your pitch from one that gets ignored into one that is adored.
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