That staple of 20th century PR is still essential in the digital age.
Public Relations Articles and Videos
Marketing is a cacophony but a few voices are consistently heard clearly. Listen to those and learn.
Public relations firms are offering DIY courses in marketing to businesses that cannot otherwise afford their services.
Big data, social media and self-publishing has changed the game forever, but what do you really need to know?
The way you respond to customers can improve the reputation of your business, or tear it down in an instant.
Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
Starting a Business
Expert Sabrina Horn talks about the importance of gaining customers, keeping them happy and having proper procedures in place during the first few years of launching a PR firm.
Here's what companies can learn from DiGiorno Pizza's Twitter mistake and misappropriation of #WhyIStayed.
Our expert Sabrina Horn is looking to answer your questions about PR, marketing, social media and general entrepreneur inquiries.
Don't expect to look good in the media, or even be placed, if you are committing these errors.
Following the tragedies of Flight 370 and Flight 17, Malaysia Airlines rolled out -- and then promptly scrapped -- a contest asking consumers to describe their bucket lists.
Public companies have much to gain from the power of video to showcase their executives and their message.
The language professional peers understand is often confounding to the audience waiting to listen to your story.
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