Public Relations

Public Relations Articles and Videos

While Traditional TV Loses Ground, These Marketing Techniques Stand Strong
Marketing

While Traditional TV Loses Ground, These Marketing Techniques Stand Strong

As streaming and on-demand programming become more prevalent, small business should take advantage of traditional strategies to stay ahead.
The Venerable Press Release Remains the Cornerstone of Public Relations
Marketing

The Venerable Press Release Remains the Cornerstone of Public Relations

That staple of 20th century PR is still essential in the digital age.
4 Tips for Getting Your Business in the News Without a Big PR Budget
Marketing

4 Tips for Getting Your Business in the News Without a Big PR Budget

You can learn to recognize opportunities for getting your company that favorable mention in the press you've been needing.
5 PR Takeaways From Watching the NFL Fumble the Ray Rice Scandal
Leadership

5 PR Takeaways From Watching the NFL Fumble the Ray Rice Scandal

America cherishes football. Few other brands could survive handling such a messy crisis as badly as pro football has the abuse scandals of recent weeks.
3 Fundamentals Learned the Hard Way About Generating PR for a Startup
Starting a Business

3 Fundamentals Learned the Hard Way About Generating PR for a Startup

You learned your customer's problem and offered a solution. That's the basic idea for selling your story to journalists, too.
6 Ways to Ensure a Journalist Will Love Your Pitch
Marketing

6 Ways to Ensure a Journalist Will Love Your Pitch

A few simple steps can change your pitch from one that gets ignored into one that is adored.
27 Masters of Marketing and PR Every Entrepreneur Can Learn From
Marketing

27 Masters of Marketing and PR Every Entrepreneur Can Learn From

Marketing is a cacophony but a few voices are consistently heard clearly. Listen to those and learn.
Communication Pros Are Teaching Their Secrets to Small Business
Marketing

Communication Pros Are Teaching Their Secrets to Small Business

Public relations firms are offering DIY courses in marketing to businesses that cannot otherwise afford their services.
The Best Way to Market a Niche Company
Marketing

The Best Way to Market a Niche Company

To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
7 Big Changes in the PR Landscape Every Business Should Know About
Marketing

7 Big Changes in the PR Landscape Every Business Should Know About

Big data, social media and self-publishing has changed the game forever, but what do you really need to know?
5 Tips to Rehab Your Pitch
Marketing

5 Tips to Rehab Your Pitch

Marketers have more tools at their disposal than years ago. Re-evaluating what the company already has and giving it a quick spit shine might at times be all that's needed for the PR approach.
How to Fire Back at an Angry Customer on Social Media
Marketing

How to Fire Back at an Angry Customer on Social Media

The way you respond to customers can improve the reputation of your business, or tear it down in an instant.
How to Respond to a Negative News Story About Your Company
Marketing

How to Respond to a Negative News Story About Your Company

Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
Want to Start a PR Firm? Focus on These 4 Things First.
Starting a Business

Want to Start a PR Firm? Focus on These 4 Things First.

Expert Sabrina Horn talks about the importance of gaining customers, keeping them happy and having proper procedures in place during the first few years of launching a PR firm.
The Steps Businesses Can Take to Avoid a Serious Social-Media Blunder (Infographic)
Social Media

The Steps Businesses Can Take to Avoid a Serious Social-Media Blunder (Infographic)

Here's what companies can learn from DiGiorno Pizza's Twitter mistake and misappropriation of #WhyIStayed.
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