Public Relations

Public Relations Articles and Videos

How Scoring Celebrity Clients Can Take Your Business to the Next Level
Marketing

How Scoring Celebrity Clients Can Take Your Business to the Next Level

High-profile customers confer benefits beyond the sheer monetary value of the stipend.
4 Ways Startups Can Build Relationships With Reporters
Marketing

4 Ways Startups Can Build Relationships With Reporters

If you think reporters are scary, don't. They're human beings, too.
Is Your Startup Ready for the Spotlight?
Grow Your Business

Is Your Startup Ready for the Spotlight?

Not every startup is ready for media attention. Here are three ways to determine whether your company is ready to be written up in the press.
Strategic Tips for Writing Contributed Articles
Marketing

Strategic Tips for Writing Contributed Articles

PR firms need to do a better job of educating clients about whatÂ’s required of them in the age of the Internet.
4 Ways to Get Media Attention Without a Press Release
Marketing

4 Ways to Get Media Attention Without a Press Release

Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective.
Think Like a DJ and 'Borrow' Elements of Great PR Campaigns
Marketing

Think Like a DJ and 'Borrow' Elements of Great PR Campaigns

You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
5 Great Ways to Measure PR Success
Marketing

5 Great Ways to Measure PR Success

There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.
Power Up Your PR Strategy With Big Data
Marketing

Power Up Your PR Strategy With Big Data

Using these large sets of information can help create stories that are targeted to your audience.
4 Insider Tips to Reach Tech Reporters
Grow Your Business

4 Insider Tips to Reach Tech Reporters

Media coverage can greatly benefit your company. Use these four strategies to up your chances of being written about.
7 Favorite PR Wins to Inspire Your Startup to Score Serious Buzz
Marketing

7 Favorite PR Wins to Inspire Your Startup to Score Serious Buzz

In the age of social media, the best publicity stunt reverberates with many echoes.
Are Gun Bans the Right Political Move for Brands?
Marketing

Are Gun Bans the Right Political Move for Brands?

Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue.
The 6 PR Tips Every Startup Should Employ
Marketing

The 6 PR Tips Every Startup Should Employ

ith 100 million startups opening up each year and 472 million entrepreneurs worldwide, competition to become the next big thing is brutal. To improve your chances of standing out, follow these PR tips.
7 Ways to Leverage an App's Press Coverage with Investors
Money

7 Ways to Leverage an App's Press Coverage with Investors

If you've already scored some good media coverage, use it to your benefit when trying to score funding.
The 5 Secret Ingredients Needed to Build a Great PR Team
Grow Your Business

The 5 Secret Ingredients Needed to Build a Great PR Team

Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business.
The 7 Critical Success Factors for a Services Business
Grow Your Business

The 7 Critical Success Factors for a Services Business

Unlike with products, whether your business thrives depends almost entirely on you and your skills.
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