To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
Public Relations Articles and Videos
Starting a Business
Expert Sabrina Horn talks about the importance of gaining customers, keeping them happy and having proper procedures in place during the first few years of launching a PR firm.
Here's what companies can learn from DiGiorno Pizza's Twitter mistake and misappropriation of #WhyIStayed.
Our expert Sabrina Horn is looking to answer your questions about PR, marketing, social media and general entrepreneur inquiries.
Don't expect to look good in the media, or even be placed, if you are committing these errors.
Following the tragedies of Flight 370 and Flight 17, Malaysia Airlines rolled out -- and then promptly scrapped -- a contest asking consumers to describe their bucket lists.
Public companies have much to gain from the power of video to showcase their executives and their message.
The language professional peers understand is often confounding to the audience waiting to listen to your story.
Ready to share insights on a topic you're well versed in? You may fortify your company's reputation as well as your personal brand.
The popular images of what makes for success is really a recipe for burnout that successful people know to avoid.
High-profile customers confer benefits beyond the sheer monetary value of the stipend.
If you think reporters are scary, don't. They're human beings, too.
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