📺 Stream EntrepreneurTV for Free 📺

Barack Obama's Former Social Media Manager Breaks Down the Future of Digital Strategies Plus, how politicians and businesses can evolve and learn from the success of Donald Trump's presidential run.

By Ximena N. Larkin •

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Caleb Gardner is the founder of 18 Coffees, a digital content strategy and community development firm. Before that, Gardner worked as social media manager for Barack Obama. So, what has Gardner learned from working with one of the most powerful men in the world? What has he learned from collaborating with Fortune 500 clients at 18 Coffees?

In this interview, Gardner breaks down how social media strategies have evolved over time, why social media and digital strategies are so important and where they're headed next.

Watch the video to learn more.

Related: Why a Great Product Is Never Enough to Create a Successful Business

Watch more videos on C1 Revolution's YouTube Channel.
Ximena N. Larkin

Writer, Publicist and Founder of C1 Revolution

Ximena N. Larkin is a digital strategist who specializes in using social media for public relations campaigns to create offline engagement. Based in Chicago, she is the founder of C1 Revolution and has worked on public relations, social media and marketing campaigns for companies. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from The Revolutionaries

How This Mexican-American Artist Is Raising Social Awareness in His Chicago Community

This Marketing Maven Makes Connections Through Creative Experiences

You Can Read and Eat Great Food at This Chicago Culinary Bookstore

Editor's Pick

Most Popular

See all
Leadership

Top Career Motivations of Gen Z and Reasons They Choose an Employer

By understanding Gen Z's career motivations and aligning with the reasons they select an employer, companies can create workplaces that inspire and retain Gen Z talent.

By Ryan Jenkins
Growing a Business

Chasing Social Media Algorithms Is Out — Community Is in. Here's How to Create Connections That Matter.

It's time to ditch the noise and create meaningful connections.

By Paul Sullivan
Business News

These 4 Words Make It Obvious You Used AI to Write a Paper, According to New Research

Scientists are increasingly using ChatGPT and other AI bots to write studies.

By Sherin Shibu
Growing a Business

7 Practical Tips for Running Multiple Businesses Successfully

Thinking of starting additional businesses alongside your existing ventures? Learn some practical tips for successfully juggling multiple companies from this insightful blog post.

By Murali Nethi
Franchise

How to Protect Your Business If the Expanded Joint Employer Rule Comes Back: 'This Is Going to End Up at the Supreme Court'

Although the expanded Joint Employer Rule appears to be dead, it could still be legally resurrected. Here's how to protect your business.

By Carl Stoffers
Business Plans

Key Financial Metrics Every Founder Should Know About

Getting a handle on your startup's finances is essential for any new business owner.

By Nick Chandi