📺 Stream EntrepreneurTV for Free 📺

Brain Break: Who Let the Robot Out? A humanoid robot in Russia made a break for it, but people are wondering if it's all a hoax and not just human error.

By Nina Zipkin

entrepreneur daily
Usa-Pyon | Shutterstock.com

"Sorry boss, I was late because a robot stopped traffic." It's an excuse that's up there with "my dog ate my homework" on the plausibility scale, but some commuters in the town of Perm, Russia, may have had to trot that one out this week.

Why? Apparently, researchers on staff at Promobot, the maker of a robot that looks a little like Eve from WALL-E, were testing out the bot's ability to move around on its own, when it seems that one of the engineers left a door open, and it made a great escape into a busy intersection.

Related: Robots May Be on the Cusp of Widespread Adoption, Jibo CEO Says

The robot was out in the world for just under an hour before its battery died and was returned to the lab. Sure, it could have been simple human error (or the start of the robot apocalypse), but some are guessing that it was just a hoax to raise the company's profile a bit.

Either way, we're talking about it, so if it was some sort of ploy to go viral, well played, Promobot.
Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Thought Leaders

It's the End of the Entrepreneurial Era As We Know It

With the rise of advanced technologies and AI, are we losing all sense of the independent business person and entrepreneur?

Business News

These 4 Words Make It Obvious You Used AI to Write a Paper, According to New Research

Scientists are increasingly using ChatGPT and other AI bots to write studies.

Science & Technology

Exploring How Virtual Reality is Changing Startups

Virtual reality's immersive environment is where startup marketing is headed, and early adopters will be the ones who profit.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Side Hustle

He Started a Luxury Side Hustle at Age 13 — Now the Business Earns More Than $10 Million a Year: 'People Want to Help You When You're Young'

Michael Morgan, now the owner of Iconic Watch Company, always had a passion for "old things" — and he turned it into a lucrative venture.

Business News

'They're Scared': PNC Arena Bans New York Residents From Purchasing Tickets Ahead of Rangers, Hurricanes NHL Playoff Matchup

The two teams will face off in Game 1 of the second round of the Eastern Conference fight for the Stanley Cup.