Join our Waitlist for Expert Advice!

Foursquare Doesn't Want to Be Just 'That Check-In App' Anymore Looking to take on sites like Yelp and Facebook, the location-based social networking service is revamping its old app and adding a new app called Swarm.

By Nina Zipkin

If you're the "mayor" of your favorite coffee shop on Foursquare, you may not be able to hold on to that title for much longer. At least not on Foursquare's main app.

The location-based social networking service announced this week that it is revamping its flagship app while spinning off its defining "check in" feature into a new app called Swarm.

Related: The Best Times to Tweet, Pin, Tumble and Post (Infographic)

Ostensibly looking to take on sites like Yelp, the Foursquare app is getting an update with an emphasis on discovery and tailored, personalized search. The company said the revamp was inspired the idea that finding new places should be "informed by the people you trust…The opinions of actual experts should matter, not just strangers."

Later this summer, Swarm will be released to allow users to see which of their friends are out and about, without having to text or tweet them (this is where the "check-in" will live). The app echoes Facebook's Nearby Friends feature, announced last month.

Related: Want to Avoid People? There's An App for That.

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

You Have One Month Left to Buy a House, According to Barbara Corcoran. Here's Why.

"If you are planning on waiting a year and seeing where interest rates go, you are out of your mind," Corcoran said.

Business News

These 3 Side Hustles Make the Most Money While Working Fewer Hours, According to a New Survey

The survey also found that having a side hustle doubled as a path to becoming more employable.

Side Hustle

I Made $14,000 in 1 Week With a Spontaneous Halloween Costume Side Hustle — Here's How

Sabba Keynejad was in art school when he started to refine his entrepreneurial skills.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Thought Leaders

These 3 Trends Will Change What It Means to Be an Entrepreneur in 2025

Here are three entrepreneurship trends from the new Global Entrepreneurship Monitor report that are changing the landscape for the future.

Franchise

The McRib Is Back, But Only at Select McDonald's — Here's Where to Find It

This scarcity is nothing new. In 2022, McDonald's announced a "Farewell Tour" for the McRib, suggesting that it might be the last time customers could get their hands on it.