📺 Stream EntrepreneurTV for Free 📺

The World's Last Male Northern White Rhino Has Joined Tinder Give the rhino some love.

By Rose Leadem

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Tony Karumba | Getty Images

Here's a Tinder profile you'll want to swipe right on. The world's last male northern white rhino, "Sudan," has recently joined the dating app, but he's not looking for a hookup. Instead, Tinder has partnered with Kenya's Ol Pejeta Conservancy to help spread awareness and raise money for the endangered species.

"We partnered with [the conservancy] to give the most eligible bachelor in the world a chance to meet his match," Tinder's head of communications Matt David said in a statement.

Users in 140 countries have the opportunity to swipe right on the one-of-a-kind bachelor. And after a user swipes right, they'll receive a message giving them the opportunity to make a donation to help save the northern white rhino from extinction.

And hey, who wouldn't swipe right? Sudan sounds like a catch. The rhino's profile reads: "I perform well under pressure. I like to eat grass and chill in the mud."

Image credit: Tinder

However creative the new fundraising strategy is, the issue is very serious. Right now, Sudan lives at the Kenyan conservancy, where he is protected 24/7 by armed guards. There are two other northern white rhinos, both female, remaining on the planet who also live at the conservancy. Unfortunately, all efforts to breed have not been successful. "We tried everything to get them to mate naturally," said Elodie Sampere, the marketing manager at Kenya's Ol Pejeta conservancy.

Now, to preserve the species, the "last option" is in vitro fertilization (IVF), which will cost a whopping $9 million. That's why the conservancy is doing everything it can to raise money -- even getting support from a dating app.

Rose Leadem is a freelance writer for Entrepreneur.com. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

He Started a Luxury Side Hustle at Age 13 — Now the Business Earns More Than $10 Million a Year: 'People Want to Help You When You're Young'

Michael Morgan, now the owner of Iconic Watch Company, always had a passion for "old things" — and he turned it into a lucrative venture.

Thought Leaders

It's the End of the Entrepreneurial Era As We Know It

With the rise of advanced technologies and AI, are we losing all sense of the independent business person and entrepreneur?

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.