📺 Stream EntrepreneurTV for Free 📺

This Disney Princess Will Teach Your Child How to Code Turns out, there actually is more to this provincial life.

By Entrepreneur Staff

entrepreneur daily
Hasbro

This year, Belle of Beauty and the Beast will go where no Disney Princess has gone before.

Ahead of this year's Toy Fair, Hasbro announced yesterday that its new Belle doll won't just have the character's brown hair and signature yellow gown. She'll dance and sing, powered by commands children make with a special programming app, teaching kids to code while they play.

Related: Introducing Entrepreneur Barbie

It's a fitting choice. Belle was always the bookish Disney princess, known for her love of reading and drawn to the Beast, in part, for his passion for learning. (He was one of very few characters in the film -- outside of Belle's father -- to encourage her). The forthcoming live-action film will take this one step further, positioning Belle as a scientist.

Related: How One Toy Company Gets Open Innovation Right

The app features a simple mode in which younger children can "connect the dots" to give commands, while a "block coding mode" lets older kids drag and drop steps and sequences to create a special dance routine. The doll is battery powered and connects to mobile devices via a wireless Bluetooth connection, allowing Belle to perform her classic spins untethered by cables, Gizmodo reported yesterday.

The $120 doll will be available in the fall and can speak 100 phrases as well as sing songs from the original animated musical.

Entrepreneur Staff

Entrepreneur Staff

Editor

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Marketing

4 Things Ecommerce Startups Need to Be Careful About When Running A/B Tests

A/B testing is a powerful tool, but you should be aware of these aspects that people often overlook.

Marketing

10 Ways to Use AI for Hyper-Personalized Marketing

The future of marketing is not just about privacy and personalization. It's predictive, proactive and powered by AI.

Career

Jobs Are Disappearing — These 3 Strategies Are What You Need to Future-Proof Your Career

Adopting tech tools for professional development, combined with boosting soft skills and staying tech-savvy, offers a path to becoming an invaluable asset in a tech-driven future.

Business News

Is It an iPad or a MacBook? Apple Makes It Tough to Tell By Revealing a 13-Inch iPad Pro With 'Outrageously Powerful' M4 Chip for AI

The new iPad keyboard has a function row and larger trackpad "so the entire experience feels just like using a MacBook," said John Ternus, Apple senior vice president of hardware engineering, at Apple's first event of 2024.

Business News

'An Obvious Move': Elon Musk Suggests Warren Buffett Should Make This Investment Move Next

Berkshire Hathaway held its Annual Shareholder meeting over the weekend.

Science & Technology

A Business Leader's Beginner Guide to Cybersecurity

Take advantage of available cybersecurity solutions to protect your business and its digital assets.