Join our Waitlist for Expert Advice!

When Marketing Over Social Media, Test, Experiment and Test Some More Our live discussion about best digital marketing tips with experts Joanna Lord, Eric Siu and Brian Honigman, hosted by Entrepreneur's Jason Fell.

By Jason Fell

One of the most effective and cost-efficient ways to spread the word about your brand and find new customers can be over social media. But from Facebook to Twitter to Google+ to Pinterest and beyond, how can an entrepreneur know which social networks to be on and spend the most time using? And how can one juggle all that it takes to engage with fans and followers while also trying to grow a startup? The short answer: Experiment with content and posting times until you get the level of engagement you're looking for.

These are just some questions we answered today in the third installment of our Google Hangout Series, "The Best Marketing Advice You're Not Following." We chatted with a trio of digital marketing experts from our Team Digital:

  • Joanna Lord, chief marketing officer at Seattle-based BigDoor, a customer loyalty technology startup. Before that she served as vice president of growth marketing at online marketing and analytics service SEOmoz.
  • Eric Siu, chief operations officer of Single Grain, a digital marketing agency based in San Francisco.
  • Brian Honigman, a Brooklyn, N.Y.-based freelance writer, content marketer and social-media consultant. Previously he served as the digital marketing executive at New York City-based Marc Ecko Enterprises.

While marketing over social media requires an investment in time and a commitment to experimentation, always be sure to add value to the conversation. "Whatever medium you're on, you should be delivering actual value," Honigman said.

Also, be as transparent as possibly with tough issues about your business. "As a marketer, I love transparency," Lord said. "It has now also become the norm in communication on social channels."

Jason Fell

Entrepreneur Staff

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Apple Intelligence Is Finally Dropping This Week. Here's a Peek at What's Changing on Your iPhone.

Apple's iOS update will introduce features like AI summaries of text messages and an AI-powered Siri that can handle tech support questions.

Business News

A Wells Fargo Worker Was Discovered 4 Days After Dying at Her Desk. Her Cause of Death Was Just Revealed.

Medical examiners have released the cause of death of Denise Prudhomme, who was found dead at her desk in Wells Fargo's Tempe, Ariz. office.

Business News

You Have One Month Left to Buy a House, According to Barbara Corcoran. Here's Why.

"If you are planning on waiting a year and seeing where interest rates go, you are out of your mind," Corcoran said.

Leadership

How to Create a Workplace Culture That Supports Digital Transformation (and Why It's Important)

Technology and culture change go hand in hand — pay attention to both!

Business News

Meta Fires Employee Making $400,000 Per Year Over a $25 Meal Voucher Issue

Other staff members were fired for the same reason, per a new report.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.