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Here's Your Game Plan for When and How to Communicate With Your Crowdfunding Backers Brian Meece, the co-founder of crowdfunding platform RocketHub, outlines a strategy for reaching out to your investors during and after a campaign.

By Catherine Clifford

Opinions expressed by Entrepreneur contributors are their own.

Good communication is the keystone of crowdfunding. You need to tell the story of why you are raising money clearly and concisely. You also need to keep in close touch with your campaign backers.

Your investors are your best chance to build a community around your project, idea or business. They are valuable contacts and you need to tend carefully to them, making sure they feel like they are part of your production process.

In the seventh episode of Crowdfund with Cat, Brian Meece, the co-founder of crowdfunding platform RocketHub, explains when and how crowdfunding campaign owners should be communicating with their crowdfunding backers.

RocketHub was acquired by entrepreneurship resource center EFactor a year ago. Since then, Meece has left and is now pursuing independent projects.

Starting May 16, Entrepreneurs Can Raise Money in a Whole New Way. Here's What You Need to Know.

An Entrepreneur's Essential Guide to the New Wild West of Funding Opening on May 16

Your Guide to the High-Risk, High-Reward World of Investing in Startups When Fundamental Finance Law Changes Go Into Effect May 16

Which Entrepreneurs Will Benefit Most From the New Era of Crowdfunding?

Next Generation Crowdfunding Starts May 16. Expect Opportunity and Growing Pains.

Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

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