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How This Company Utilizes Real-Time Interaction Intelligence to Help Dealmakers and Negotiators The co-founder and CEO of Substrata shares how his company analyzes subtext and nonverbal communication using AI.

By Jessica Abo •

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Ori Manor Zuckerman and his team at Substrata are on a mission to help sales executives, dealmakers and negotiators. Founded in 2019, the company developed AI-Powered Social Intelligence to capture, process, and analyze the myriad of social cues that are conveyed in conversations between salespeople and their prospects. The co-founder and CEO sat down with Jessica Abo to talk about his company and shared his advice on how you can succeed when it comes to negotiations and sales.

Related: How This Clothing Designer Launched a Side Hustle Making Customizable Grazing Boards
Jessica Abo

Entrepreneur Leadership Network® Contributor

Media Trainer, Keynote Speaker, and Author

Jessica Abo is a sought-after media trainer, award-winning journalist and best-selling author. Her client roster includes medical and legal experts, entrepreneurs, small business owners, startup founders, C-Suite executives, coaches, celebrities and philanthropists. Visit www.jessicaabo.com.

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