The Key to Finding Success? Start Moving. Here's How to Get Going. When it comes to your company, a stationary ship cannot be steered.
By Eric Beschinski Edited by Michael Dolan
Opinions expressed by Entrepreneur contributors are their own.
Not long after getting her driver's license, my daughter was driving her car in town. She was on her way home from school when the serpentine belt broke. Although the car continued to run, there was no power steering. If you have ever tried to steer a car with power steering when the power steering is not functioning, you know how difficult it is. She was retelling this story the other night and was recalling how she was unable to turn the wheel (and she is pretty strong). I know it can be difficult, but she should still be able to drive/steer even without power steering. Finally, it dawned on me, and I asked her, "Were you moving?" She was not. She was trying to turn the stationary wheels by brute force to aim where she wanted to go. "If that ever happens again," I told her, "start moving and then turn the wheel. It's much easier to turn if you are already moving."
Think of your organization as a ship on the water. To effectively navigate your ship, you need to know where you want it to go, and you must put it in motion. If either component is missing, you will be "dead in the water" or wandering the vast seas aimlessly. Those are not sustainable business practices. Without strategy, the destination is unknown. Without motion, there is no ability to steer.
Related: Who's Steering the Ship?
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