📺 Stream EntrepreneurTV for Free 📺

What Motivates Entrepreneurs to Do What They Do? (Infographic) Running your own business is stressful, tiring and risky. So, why bother? A new survey reveals some surprising insights.

By Catherine Clifford

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Being a business owner is all about the Benjamins, right? Well, actually, no.

More entrepreneurs say they are driven to become successful business owners because of the sense of personal achievement it provides than for financial stability, according to a new survey by online small-business community Manta and tech giant Dell.

Related: Fewer Americans Are Launching Businesses. Here's the Silver Lining. (Infographic)

Of the more than 3,000 small-business owners surveyed, 37 percent say their No. 1 motivation is the feeling of self-worth they enjoy in fulfilling a lifelong dream. About two-thirds as many respondents reported that their top motivation is money and a feeling of financial security.

For many entrepreneurs, being recognized for their hard work, either through an award or happy customers, gives them the energy to keep pushing through the long days, according to the survey. Almost 4 out of 10 survey respondents said that their first repeat customer was their most significant business milestone.

Related: The Formula Startups Use to Make Billions (Infographic)

Take a spin through the infographic below for a deeper look at what drives business owners. And tell us in your own words: What drives you as an entrepreneur?

Click to Enlarge+
What Motivates Entrepreneurs to Do What They Do (Infographic)

Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

The Met Museum, OpenAI Created an AI Chatbot With the Persona of a 1930s Socialite for a New Exhibit

The finale of the Costume Institute's latest fashion exhibit features a wedding dress worn 94 years ago by New York socialite Natalie Potter and an AI chatbot with her vibe.

Business News

Kevin O'Leary Says This Is a 'Huge Red Flag' When He's Looking at Resumes

The "Shark Tank" star took to X to share his opinions on job hopping — and how long you should really stay in a job.

Marketing

4 Things Ecommerce Startups Need to Be Careful About When Running A/B Tests

A/B testing is a powerful tool, but you should be aware of these aspects that people often overlook.

Marketing

10 Ways to Use AI for Hyper-Personalized Marketing

The future of marketing is not just about privacy and personalization. It's predictive, proactive and powered by AI.

Business News

'An Obvious Move': Elon Musk Suggests Warren Buffett Should Make This Investment Move Next

Berkshire Hathaway held its Annual Shareholder meeting over the weekend.