Why Tenacity Is the Foundation for This Entrepreneur's Personal Brand This fitness entrepreneur and performance coach talks about the importance of tenacity in business and in life.
By David Meltzer •
Opinions expressed by Entrepreneur contributors are their own.
Jennifer Cohen is an author, fitness expert and entrepreneur discusses her unique career pathway, from her beginnings working in sales for the Toronto Raptors, to landing in the music industry and then building her personal brand in fitness and health. She shares how she carved out a marketing consultant position for herself, the process of landing endorsement deals with major sponsors and why work-life balance doesn't exist for her.
Cohen and The Playbook host David Meltzer also highlight the characteristic of tenacity and how it allows entrepreneurs to survive and thrive in today's business landscape, as well as the role that consistency plays in terms of personal growth.
Related: How Authenticity Makes a Difference When Marketing Niche Brands
