📺 Stream EntrepreneurTV for Free 📺

You Can't Get VC Funding for Your Startup. Now, What? Take heart, because there are other paths to take to launch a company -- some very popular, and others virtually unknown.

By Lyron Bentovim

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Drazen_ | Getty Images

First, there was the initial idea. Then you ran it past multiple family members and friends. You decided that the idea was ready to release to the world. Then, as a newly minted entrepreneur, you sat back and realized the inevitable: You somehow needed to fund your startup.

Related: What Nobody Tells You About Taking VC Money

Face it: When push comes to shove, a good idea, even a great one, is nothing without the practical back end. And it's at this point that young entrepreneurs who can't self-fund their startups or obtain money from friends and family traditionally realize their limited choices: angel investor, crowdfunding or venture capitalists.

The problem is that angel investors are hard to find and even harder to lock down; and crowdfunding not only includes platform fees but is not very effective for non-consumer/B2C services.

The logical choice, therefore, becomes VC funding. To go this route, startups must partake in a tedious and long process that doesn't guarantee success. And at the end of the process, most startups are still rejected by VC investors: According to Fundable, only .05 percent of startups are funded this way, compared to the 57 percent that are self-funded and the 38 percent who receive funding from family and friends (interestingly, though, at .05 percent, VC funding is still the third most popular funding technique).

When you limit "startups" to seed and early-stage startups, the numbers get even worse. The Q2 PwC / CB Insights MoneyTree report, found that for the seed-stage and early stage companies researchers examined, VC funding remained flat and declined, for both categories from Q1 to Q2.

So, what to do? Entrepreneurs may feel helpless and unsure of the other alternatives they have, but they should take heart because there are other paths to take to launch a company, some very popular, and others virtually unknown. Here are a few options they, and perhaps you, may not have thought of that offer a good alternative to VC funding.

Related: How I Built an $18 Million Company With No VC Funding – and How You Can Too

Incubator

An incubator is a great option to help launch your new business, as incubators typically provide not just office space but business coaching and mentoring. Using an incubator, startups can worry less about practical business technicalities. However, they must be mindful of the fact that these facilities rarely provide capital and that their tenure there will usually be limited to three to six months.

This method is more helpful, then, for initial guidance and mentorship, but has been used by many companies--and some such as Reddit turned out to be incredibly successful.

CVC funding

Corporate venture capital funding differs from regular VC funding in that larger corporations help fund your startup, as opposed to limited partners/investors or venture capital firms.

CVC funding is an opportunity for startups, particularly tech startups, to get a head start. An example is tech analytics company Hivery, which obtained CVC funding from Coca-Cola, in 2015. This method is popular because individual startups are generally granted greater independence, compared to what occurs with standard VC funding; but entrepreneurs must be mindful that it may limit their own decision-making flexibility on strategic options.

Becoming part of a "bigger thing"

My own company, The Glimpse Group, offers seed and early-stage companies another -- relatively unusual -- alternative, which is to acquire them and then provide them with an environment in which they can grow.

This model takes the best elements from accelerators and incubators, as well as from holding companies. It gives companies the same upside in their own venture they would have had after dilution in the regular angel/VC model; and, in addition, they receive equity in our company, as well.

Founders continue to manage their businesses but focus only on building their products and taking them to market without needing to spend time raising capital and attending to back office functions. They also have access to our peer network, a diversification of risk, access to mentors and a salary and benefits.

Microloans

Many private companies and non-profits offer small loans that range between $500 and $50,000, with the average around $13,000. Examples of microloans include SBA and small office/home office loans, known by the acronym SOHO.

Small loans can go a long way. Just ask The XP Agency, an experiential marketing agency which used this method to raise the $60,000 it needed to cover the up-front costs of producing its first event.

Peer-to-peer lending

Peer-to-peer (P2P) lending offers another solution for small businesses. With this model, borrowers and lenders are connected via various online platforms. Loans here usually range from about $1,000 to about $35,000, and there is about 5 percent in additional closing costs.

The average annual rate of return for most P2P loans is 5 percent to 7 percent for borrowers, and investors pay a 1 percent transaction fee on all payments received. Popular P2P lending platforms include Zopa and Upstart. Common categories of P2P loans include student loans, real estate loans and payday loans.

Purchase-order financing

This method allows startups to accept large, new orders in return for getting the money right away. With purchase-order financing, companies give the money directly to the supplier, allowing profit to flow to the startup.

Purchase-order financing often covers a large portion of the requisite supplies, and sometimes even all of them. This process is often much easier than bank financing. Purchase-order financing can be beneficial to small businesses because it relies mostly on the company that has placed the order with the startup, and not the startup itself. Platforms created to assist this process include PurchaseOrderFinancing.com and others.

The upshot? To young and hungry entrepreneurs, I would say, yes, VC funding is an alternative to self-funding, which may not be possible or even ideal, given the lack of mentorship that comes with it.

However, there are other options to consider, either because you could not attain VC funding or just didn't want to deal with the loss of control or the possibility of misaligned goals between you and your investors. I noticed this problem when I started my first company back in the 1990s and created a model that felt right, and more importantly worked for entrepreneurs.

Related: Accelerator vs. Incubator: Which Is Right for You?

Every startup is unique and, after careful research and consideration, entrepreneurs will find a solution that works for them.

Lyron Bentovim

CEO and President, The Glimpse Group

Lyron Bentovim is CEO and President of The Glimpse Group, a virtual reality/augmented reality (VR/AR) company comprised of multiple VR and AR software and services startups, and designed to cultivate ntrepreneurs in the VR/AR industry. He holds an MBA from Yale School of Management and a Law degree from the Hebrew University. He has over 20 years of experience in executive management, technology investing and entrepreneurship.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Thought Leaders

It's the End of the Entrepreneurial Era As We Know It

With the rise of advanced technologies and AI, are we losing all sense of the independent business person and entrepreneur?

Business News

These 4 Words Make It Obvious You Used AI to Write a Paper, According to New Research

Scientists are increasingly using ChatGPT and other AI bots to write studies.

Science & Technology

Exploring How Virtual Reality is Changing Startups

Virtual reality's immersive environment is where startup marketing is headed, and early adopters will be the ones who profit.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Side Hustle

He Started a Luxury Side Hustle at Age 13 — Now the Business Earns More Than $10 Million a Year: 'People Want to Help You When You're Young'

Michael Morgan, now the owner of Iconic Watch Company, always had a passion for "old things" — and he turned it into a lucrative venture.

Business News

'They're Scared': PNC Arena Bans New York Residents From Purchasing Tickets Ahead of Rangers, Hurricanes NHL Playoff Matchup

The two teams will face off in Game 1 of the second round of the Eastern Conference fight for the Stanley Cup.