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News and Articles About Bloggers

Getting Publicity When You Aren't the Next Billion-Dollar Company
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When your startup isn't the next Facebook, a first-to-market disruptor or solving some dire pain point, but rather one that is improving on an already successful model, it can be hard to get the attention of the media. But it isn't impossible.
April 15, 2014 in Marketing
The Hidden Content Gem Marketers Aren't Utilizing

The Hidden Content Gem Marketers Aren't Utilizing

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While many content marketers are focused on quantity over quality, they are missing out on a golden (and possibly viral) opportunity to gain customers and klout.
April 8, 2014 in Marketing
How Not to Be a Boring Blogger: Write Like You Eat (Infographic)

How Not to Be a Boring Blogger: Write Like You Eat (Infographic)

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Content is king right now. You have to engage with your consumers if you want them to buy what you are selling.
February 17, 2014 in Marketing Basics
How This Food Blogger Convinced Chick-fil-A to Go Antibiotics Free

How This Food Blogger Convinced Chick-fil-A to Go Antibiotics Free

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Chick-fil-A announced yesterday it would be the first national fast food chain to use antibiotic-free chicken. Here's how Food Babe Vani Hari helped make it happen.
February 12, 2014 in Franchises
Subway to Remove Chemical From Sandwich Bread Following Blogger's Protest

Subway to Remove Chemical From Sandwich Bread Following Blogger's Protest

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When it comes to fast food, this health blogger gets chains to make changes -- fast.
February 6, 2014 in Franchises
Prince Targets His Biggest Fans in New Copyright Suit

Prince Targets His Biggest Fans in New Copyright Suit

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Instead of targeting file sharing sites, Prince is now suing 22 website owners and Facebook users for copyright violation -- many of whom are likely his biggest fans.
January 27, 2014 in Legal Center
How This Blogger Turned Her Hobby Into a Full-Time Job and Scored Millions of Fans

How This Blogger Turned Her Hobby Into a Full-Time Job and Scored Millions of Fans

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To make it as a blogger, you need more than content and pictures. You need to develop a full-on brand. Here is how the founder of Cupcakes and Cashmere did it.
December 9, 2013 in Branding
7 Ways to Get Bloggers Buzzing About Your Brand

7 Ways to Get Bloggers Buzzing About Your Brand

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Businesses big and small can do a lot to get bloggers on their side. Here are seven steps to strengthen your brand's local presence.
November 22, 2013 in Social Media
Note to Bloggers: Fight Bad Content, Not Martha Stewart

Note to Bloggers: Fight Bad Content, Not Martha Stewart

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A tiff with bloggers reveals the tension that still exists between traditional and online media. But are fights like these even worth it?
October 21, 2013 in Grow Your Business
How to Find Influencers Who Want to Share and Link to Your Content

How to Find Influencers Who Want to Share and Link to Your Content

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Three useful steps for getting the movers and shakers in your industry sharing your online posts.
October 7, 2013 in Online Marketing
What to Do When No One Responds to Your Pitch Emails

What to Do When No One Responds to Your Pitch Emails

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When your pitch emails go unanswered by members of the media, consider more subtle steps.
July 26, 2013 in Marketing Basics
How We Made $10,000 Using These 5 Content Marketing Tactics

How We Made $10,000 Using These 5 Content Marketing Tactics

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The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
December 23, 2012 in Marketing
Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures

Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures

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If you're paying bloggers and others online for endorsements or testimonials, be prepared for these new disclosure rules in the making.
June 21, 2012 in Social Media
BlogFrog and the Power of Moms

BlogFrog and the Power of Moms

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BlogFrog is capitalizing on the massive influence of mom bloggers with its brand-sponsored conversations and communities. The network's agency clients and star writers are also reaping rewards. But as the line between editorial and advertising blurs, is authenticity getting left behind?
March 21, 2012 in Innovation
Four Rules to Build Your Blog Readership

Four Rules to Build Your Blog Readership

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You've started writing, now it's time to learn how to promote each entry so you can gain traction and raise visibility.
December 29, 2011 in Marketing How-To Guides
Chris Brogan on How to Make Your Customer a Hero

Chris Brogan on How to Make Your Customer a Hero

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Most marketers put the focus on their product. Try flipping that around and showing your customers how they can be successful.
June 21, 2011 in Online Marketing
The New Kid Craze: A Tiny, Squishy Toy in a Plastic Bubble

The New Kid Craze: A Tiny, Squishy Toy in a Plastic Bubble

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Pull with mommy bloggers and big-box stores helped an entrepreneur create a new fad. Look out, SillyBandz.
February 1, 2011 in Success Stories

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