News and Articles About Bloggers
Often entrepreneurs want to blog to help boost their online presence but are unsure what to write about. To get the wheels turning, here are four thought-provoking questions.
While a celebrity endorsement could generate some interest, leveraging bloggers has even more power.
Often businesses are approaching their blogging strategy haphazardly, causing more bad than good.
When your startup isn't the next Facebook, a first-to-market disruptor or solving some dire pain point, but rather one that is improving on an already successful model, it can be hard to get the attention of the media. But it isn't impossible.
While many content marketers are focused on quantity over quality, they are missing out on a golden (and possibly viral) opportunity to gain customers and klout.
Content is king right now. You have to engage with your consumers if you want them to buy what you are selling.
Chick-fil-A announced yesterday it would be the first national fast food chain to use antibiotic-free chicken. Here's how Food Babe Vani Hari helped make it happen.
When it comes to fast food, this health blogger gets chains to make changes -- fast.
Instead of targeting file sharing sites, Prince is now suing 22 website owners and Facebook users for copyright violation -- many of whom are likely his biggest fans.
To make it as a blogger, you need more than content and pictures. You need to develop a full-on brand. Here is how the founder of Cupcakes and Cashmere did it.
Businesses big and small can do a lot to get bloggers on their side. Here are seven steps to strengthen your brand's local presence.
A tiff with bloggers reveals the tension that still exists between traditional and online media. But are fights like these even worth it?
Three useful steps for getting the movers and shakers in your industry sharing your online posts.
When your pitch emails go unanswered by members of the media, consider more subtle steps.
The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
If you're paying bloggers and others online for endorsements or testimonials, be prepared for these new disclosure rules in the making.
BlogFrog is capitalizing on the massive influence of mom bloggers with its brand-sponsored conversations and communities. The network's agency clients and star writers are also reaping rewards. But as the line between editorial and advertising blurs, is authenticity getting left behind?
You've started writing, now it's time to learn how to promote each entry so you can gain traction and raise visibility.
Most marketers put the focus on their product. Try flipping that around and showing your customers how they can be successful.
Pull with mommy bloggers and big-box stores helped an entrepreneur create a new fad. Look out, SillyBandz.