Brand Loyalty

News and Articles About Brand Loyalty

The Human Element: Your Most Important Business Resource
Employees

The Human Element: Your Most Important Business Resource

Create a company culture that prioritizes people.
Zach Ferres
3 Ways to Increase Customer Loyalty
Customer Loyalty

3 Ways to Increase Customer Loyalty

People remain committed to a brand they feel a connection to.
Dave Thompson
Why Marketing to College Millennials Pays Off (Infographic)
College students

Why Marketing to College Millennials Pays Off (Infographic)

Fostering brand loyalty in college students is important: They may not have a lot of money now, but that will soon change.
Laura Entis
The 3 Characteristics of Brands That Command Customer Loyalty
Brands

The 3 Characteristics of Brands That Command Customer Loyalty

The few companies that have won the customer's implicit trust offer valuable lessons.
Rohan Ayyar
Harvest a Garden of Perennial Shoppers With These 7 Savvy Techniques
Customer Loyalty

Harvest a Garden of Perennial Shoppers With These 7 Savvy Techniques

Grow your first-time customers into loyal brand followers with these techniques.
Jeffrey Hayzlett
How This Retailer Reaches All-Important Indie Influencers
Connected Entrepreneur

How This Retailer Reaches All-Important Indie Influencers

Karmaloop founder, Greg Selkoe, explains his approach to guerrilla marketing.
Sarah Max
How Brand Transparency Builds Enduring Relationships With Customers
Marketing

How Brand Transparency Builds Enduring Relationships With Customers

Consumers can choose from an endless list of good products. They are loyal to brands as open about their values as their ingredients.
Mat Franken