Brand Loyalty

News and Articles About Brand Loyalty

The 3 Characteristics of Brands That Command Customer Loyalty

The 3 Characteristics of Brands That Command Customer Loyalty

The few companies that have won the customer's implicit trust offer valuable lessons.
Harvest a Garden of Perennial Shoppers With These 7 Savvy Techniques

Harvest a Garden of Perennial Shoppers With These 7 Savvy Techniques

Grow your first-time customers into loyal brand followers with these techniques.
How This Retailer Reaches All-Important Indie Influencers

How This Retailer Reaches All-Important Indie Influencers

Karmaloop founder, Greg Selkoe, explains his approach to guerrilla marketing.
How Brand Transparency Builds Enduring Relationships With Customers

How Brand Transparency Builds Enduring Relationships With Customers

Consumers can choose from an endless list of good products. They are loyal to brands as open about their values as their ingredients.

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