Building buzz
BY Susan Johnston
"We're the Facebook of ___." Why some startups want to draw comparisons with larger counterparts, while others don't. How to Launch a Successful Brand Ambassador Initiative
BY Alanna Francis
You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans. 3 Ways to Land Media Attention Without a News Pitch
BY Dave Clarke
Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment. Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade
BY Shira Lazar
Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers. 4 Steps to Creating Buzz on a Shoestring Budget
BY Jeff R. Lamb
When marketing a startup, a leaner more directed approach is often best. Here's a four-step process. 4 Must-Have Elements in a Successful Media Pitch
BY Dave Clarke
When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media. No Cuddly Kittens? Here's How to Make Popular Web Videos Anyway
BY Jason HeadsetsDotCom
Even if you're not technologically versed, creating videos to showcase your business is not only possible, it's downright vital for some entrepreneurs. How Being a Party Animal Helped SpiritHoods Grow Its Business
BY Shira Lazar
When it comes to starting up in the fashion world, safety can be dangerous. See how SpiritHoods went to the edge -- and found success. 'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup
BY Tim Gray
When marketing your startup, consider a softer sell -- or better yet, don't sell at all. Why Social Media Is Nothing Without Creativity
BY Jason HeadsetsDotCom
Sites like Twitter and Facebook are overrun with brands trying to get consumers' attention. So what do you do? Get crafty, that's what. 