News and Articles About Building Buzz
Publicity stunt du jour, part II.
Sleep tight. The furniture is already assembled and you get to keep the sheets.
Do it right, and a trade show can lead to more funding, new customers and lots of buzz.
While many people may jump on the stealth-mode bandwagon, often they are doing so for the wrong reason. Here are the two times when founders should consider stealth mode.
Not every startup is ready for media attention. Here are three ways to determine whether your company is ready to be written up in the press.
She Ping, a 34-year-old merchant from Chongqing, China, employed a practice known as bee-bearding in order to generate buzz for his honey business.
These strategies will help you craft a direct mail piece that will connect with your customer.
If you're new to direct mail, these 5 tips can help you create a sales piece that attracts a buying audience.
In this podcast, entrepreneur Lewis Howes explains how you can build your audience, establish credibility and start selling now.
In the publicity game, you'll want to cover all of your bases -- even the ones right under your nose.
You may think your product or service is always newsworthy, but thats not typically the case. Here are a few press pitches that can quickly crash and burn -- and how to avoid them.
"We're the Facebook of ___." Why some startups want to draw comparisons with larger counterparts, while others don't.
Business coach Antonio Neves offers his top tips for landing the medias attention -- and putting your startup in the spotlight.
While most young entrepreneurs want to grab the spotlight, few are really ready to handle it. Here, business coach Antonio Neves ticks off three must-have ingredients before your startup is ready for prime time.
You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans.
Business coach Antonio Neves gives his three tips for how to best communicate when communicating isnt your forte.
Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.
When marketing a startup, a leaner more directed approach is often best. Here's a four-step process.
Check out our recent live chat with IWearYourShirt.com's Jason Sadler and Adina Grigore of Sprout Skincare.
When it comes to starting up, one of the biggest drivers you'll have in finding customers is your current customers. Here's how to keep them happy -- and chatty.
When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
Even if you're not technologically versed, creating videos to showcase your business is not only possible, it's downright vital for some entrepreneurs.
When it comes to starting up in the fashion world, safety can be dangerous. See how SpiritHoods went to the edge -- and found success.