Building Buzz

News and Articles About Building Buzz

Publicity Stunt Du Jour: Spend the Night at IKEA Thanks to Airbnb

Publicity Stunt Du Jour: Spend the Night at IKEA Thanks to Airbnb

Sleep tight. The furniture is already assembled and you get to keep the sheets.
7 Ways to Get the Most Out of Exhibiting at a Trade Show

7 Ways to Get the Most Out of Exhibiting at a Trade Show

Do it right, and a trade show can lead to more funding, new customers and lots of buzz.
When Entrepreneurs Should Consider Stealth Mode

When Entrepreneurs Should Consider Stealth Mode

While many people may jump on the stealth-mode bandwagon, often they are doing so for the wrong reason. Here are the two times when founders should consider stealth mode.
Is Your Startup Ready for the Spotlight?

Is Your Startup Ready for the Spotlight?

Not every startup is ready for media attention. Here are three ways to determine whether your company is ready to be written up in the press.
Man Covers His Naked Body in 460,000 Bees to Promote Honey Line

Man Covers His Naked Body in 460,000 Bees to Promote Honey Line

She Ping, a 34-year-old merchant from Chongqing, China, employed a practice known as ‘bee-bearding’ in order to generate buzz for his honey business.
5 Tips for Producing Direct Mail Copy That Sells

5 Tips for Producing Direct Mail Copy That Sells

These strategies will help you craft a direct mail piece that will connect with your customer.
The 5 Key Elements of a Great Direct Mail Sales Piece

The 5 Key Elements of a Great Direct Mail Sales Piece

If you're new to direct mail, these 5 tips can help you create a sales piece that attracts a buying audience.
LISTEN: How to Make a Million Dollars Online

LISTEN: How to Make a Million Dollars Online

In this podcast, entrepreneur Lewis Howes explains how you can build your audience, establish credibility and start selling now.
How Your Alma Mater Can Jumpstart Your PR

How Your Alma Mater Can Jumpstart Your PR

In the publicity game, you'll want to cover all of your bases -- even the ones right under your nose.

What Not to Hook a Media Pitch to, Ever

You may think your product or service is always newsworthy, but that’s not typically the case. Here are a few press pitches that can quickly crash and burn -- and how to avoid them.
Should You Name Drop Another Startup?

Should You Name Drop Another Startup?

"We're the Facebook of ___." Why some startups want to draw comparisons with larger counterparts, while others don't.

3 Tips for Landing Press for Your Startup

Business coach Antonio Neves offers his top tips for landing the media’s attention -- and putting your startup in the spotlight.

3 Ways to Determine If Your Startup Is Ready for Press

While most young entrepreneurs want to grab the spotlight, few are really ready to handle it. Here, business coach Antonio Neves ticks off three must-have ingredients before your startup is ready for prime time.
How to Launch a Successful Brand Ambassador Initiative

How to Launch a Successful Brand Ambassador Initiative

You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans.

Tech Savvy and Awkward: How To Communicate With Confidence

Business coach Antonio Neves gives his three tips for how to best communicate when communicating isn’t your forte.
3 Ways to Land Media Attention Without a News Pitch

3 Ways to Land Media Attention Without a News Pitch

Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade

Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade

Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.
4 Steps to Creating Buzz on a Shoestring Budget

4 Steps to Creating Buzz on a Shoestring Budget

When marketing a startup, a leaner more directed approach is often best. Here's a four-step process.

Live Chat with Social-Media Maven Jason Sadler

Check out our recent live chat with IWearYourShirt.com's Jason Sadler and Adina Grigore of Sprout Skincare.

How to Humanize Your Brand and Build Social-Media Buzz

When it comes to starting up, one of the biggest drivers you'll have in finding customers is your current customers. Here's how to keep them happy -- and chatty.
4 Must-Have Elements in a Successful Media Pitch

4 Must-Have Elements in a Successful Media Pitch

When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
No Cuddly Kittens? Here's How to Make Popular Web Videos Anyway

No Cuddly Kittens? Here's How to Make Popular Web Videos Anyway

Even if you're not technologically versed, creating videos to showcase your business is not only possible, it's downright vital for some entrepreneurs.
How Being a Party Animal Helped SpiritHoods Grow Its Business

How Being a Party Animal Helped SpiritHoods Grow Its Business

When it comes to starting up in the fashion world, safety can be dangerous. See how SpiritHoods went to the edge -- and found success.
'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup

'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup

When marketing your startup, consider a softer sell -- or better yet, don't sell at all.
Why Social Media Is Nothing Without Creativity

Why Social Media Is Nothing Without Creativity

Sites like Twitter and Facebook are overrun with brands trying to get consumers' attention. So what do you do? Get crafty, that's what.

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