Building Buzz

News and Articles About Building Buzz

Publicity Stunt Du Jour: Spend the Night at IKEA Thanks to Airbnb
Publicity Stunts

Publicity Stunt Du Jour: Spend the Night at IKEA Thanks to Airbnb

Sleep tight. The furniture is already assembled and you get to keep the sheets.
Laura Entis
7 Ways to Get the Most Out of Exhibiting at a Trade Show
Trade Shows

7 Ways to Get the Most Out of Exhibiting at a Trade Show

Do it right, and a trade show can lead to more funding, new customers and lots of buzz.
Michelle Goodman
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When Entrepreneurs Should Consider Stealth Mode
Launching a Business

When Entrepreneurs Should Consider Stealth Mode

While many people may jump on the stealth-mode bandwagon, often they are doing so for the wrong reason. Here are the two times when founders should consider stealth mode.
Bernard Desarnauts
Is Your Startup Ready for the Spotlight?
Success Stories

Is Your Startup Ready for the Spotlight?

Not every startup is ready for media attention. Here are three ways to determine whether your company is ready to be written up in the press.
Nina Zipkin
Man Covers His Naked Body in 460,000 Bees to Promote Honey Line
Publicity Stunts

Man Covers His Naked Body in 460,000 Bees to Promote Honey Line

She Ping, a 34-year-old merchant from Chongqing, China, employed a practice known as ‘bee-bearding' in order to generate buzz for his honey business.
Geoff Weiss
5 Tips for Producing Direct Mail Copy That Sells
Marketing

5 Tips for Producing Direct Mail Copy That Sells

These strategies will help you craft a direct mail piece that will connect with your customer.
Craig Simpson
The 5 Key Elements of a Great Direct Mail Sales Piece
Starting a Business

The 5 Key Elements of a Great Direct Mail Sales Piece

If you're new to direct mail, these 5 tips can help you create a sales piece that attracts a buying audience.
Craig Simpson
LISTEN: How to Make a Million Dollars Online
Marketing

LISTEN: How to Make a Million Dollars Online

In this podcast, entrepreneur Lewis Howes explains how you can build your audience, establish credibility and start selling now.
Lewis Howes
How Your Alma Mater Can Jumpstart Your PR
Growth Strategies

How Your Alma Mater Can Jumpstart Your PR

In the publicity game, you'll want to cover all of your bases -- even the ones right under your nose.
Kai Sato
What Not to Hook a Media Pitch to, Ever
Growth Strategies

What Not to Hook a Media Pitch to, Ever

You may think your product or service is always newsworthy, but that's not typically the case. Here are a few press pitches that can quickly crash and burn -- and how to avoid them.
Dave Clarke
Should You Name Drop Another Startup?
Marketing

Should You Name Drop Another Startup?

"We're the Facebook of ___." Why some startups want to draw comparisons with larger counterparts, while others don't.
Susan Johnston
3 Tips for Landing Press for Your Startup
Growth Strategies

3 Tips for Landing Press for Your Startup

Business coach Antonio Neves offers his top tips for landing the media's attention -- and putting your startup in the spotlight.
Antonio Neves
3 Ways to Determine If Your Startup Is Ready for Press
Starting a Business

3 Ways to Determine If Your Startup Is Ready for Press

While most young entrepreneurs want to grab the spotlight, few are really ready to handle it. Here, business coach Antonio Neves ticks off three must-have ingredients before your startup is ready for prime time.
Antonio Neves