Click Through Rates

News and Articles About Click Through Rates

6 Google Ad Extensions to Supercharge Your Clickthrough Rate
Google AdWords

6 Google Ad Extensions to Supercharge Your Clickthrough Rate

Ad extensions entice more clicks. Here are six different ad extensions you can try.
Perry Marshall, Mike Rhodes, and Bryan Todd
13 Email Marketing Hacks to Help Improve Your Holiday Conversion Rates
Email Marketing

13 Email Marketing Hacks to Help Improve Your Holiday Conversion Rates

With the holiday season right around the corner, now is a great time to get your A-game email marketing ready.
Jonathan Long
Is Paid Search Ineffective for Online Marketing?
Pay-per-click

Is Paid Search Ineffective for Online Marketing?

Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Here's some insight and some tips.
Neil Patel
Leveraging Big Data to Boost Click-Through Rates
Retention Science

Leveraging Big Data to Boost Click-Through Rates

Retention Science uses predictive algorithms to create automated marketing campaigns for companies based on customers' buying patterns.
Katherine Duncan
Giving Advertisers a Way to Bypass Facebook Click Fraud
Facebook Advertising

Giving Advertisers a Way to Bypass Facebook Click Fraud

To avoid getting burned by bots, marketers should pay for ads based on viewable impressions.
Ted Dhanik
More Online Publishers Ought to Try A/B Testing
Advertising Strategies

More Online Publishers Ought to Try A/B Testing

They may find subtle changes to an ad's location, size or color can win them a better click-through rate
Ankit Oberoi