Click Through Rates

News and Articles About Click Through Rates

Leveraging Big Data to Boost Click-Through Rates

Leveraging Big Data to Boost Click-Through Rates

Retention Science uses predictive algorithms to create automated marketing campaigns for companies based on customers' buying patterns.
Giving Advertisers a Way to Bypass Facebook Click Fraud

Giving Advertisers a Way to Bypass Facebook Click Fraud

To avoid getting burned by bots, marketers should pay for ads based on viewable impressions.
More Online Publishers Ought to Try A/B Testing

More Online Publishers Ought to Try A/B Testing

They may find subtle changes to an ad's location, size or color can win them a better click-through rate

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