Even with resource constraints, smaller companies do have major advantages in developing and rolling out innovative products: They move fast and are not constrained by the processes and bureaucracy that hinder larger companies.
While you'll never bear hug your competition, don't lose perspective of the important role they play in building your business.
Nobody knows better than venture investors the challenges facing a new company. Take a hard look at the prospects for success before placing your bet.
When pricing your product or service, instead of sweating the pennies, look at how you can charge more by offering a better quality experience for your customer.
Making the choice to select substance over splash is critical in building a deep, unique product.
Sometimes it makes sense to merge with your competition. Yael Cohen Braun and Julie Greenbaum didn't always think so, but they do now.
Ask the Expert
Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
Ask the Expert
When your company and another one has similar offerings, here is how to differentiate yourself.
Poachable matches you with top talent and tells you what it will take to nab them from your competition.
As entrepreneurs and marketers, it's our job to stand out in that absurdly large crowd of content. One way to do this is to have a distinctly human voice.
Constantly fighting against business competitors is no way to run a startup, says sales expert Grant Cardone.
Your goal is to dominate. Leave endless competition to those who want to play games.
Small businesses may think they have a disadvantage when it comes to competing against the big guns but one place they can shine is in delivering exceptional customer service.
As a business owner, a large part of your strategy is to outshine competitors but savvy entrepreneurs know that it is also smart to create and maintain relationships with them.
Copyright © 2015 Entrepreneur Media, Inc. All rights reserved.
© 2015 Entrepreneur Media, Inc.