Consumer Psychology

News and Articles About Consumer Psychology

4 Ways to Use Psychology to Win Your Competition's Customers
Consumer Psychology

4 Ways to Use Psychology to Win Your Competition's Customers

Bringing a better product to market gets you nowhere until customers are in the habit of using it.
Nir Eyal
To Sell Products to Millennials, First Invite Them To Help Develop It
Business Circle

To Sell Products to Millennials, First Invite Them To Help Develop It

Young consumers have distinct patterns for developing brand loyalty, beginning when the product is just somebody's good idea.
Christie Garton
What Do Dropbox, Green Mountain and 3-D Printing Have in Common?
Consumer Habits

What Do Dropbox, Green Mountain and 3-D Printing Have in Common?

These three companies are jumping on a consumer trend that will continue to gain momentum (and dollars) in the near future.
Tony Lopresti
Know Your Shopper to Boost Post-Holiday Sales
Growth Strategies

Know Your Shopper to Boost Post-Holiday Sales

Shift your attentions to shoppers' moods and needs to move product and increase revenue.
Wensdy Von Buskirk
15 Psychological Triggers to Convert Leads Into Customers
Marketing

15 Psychological Triggers to Convert Leads Into Customers

Here's how you can get more customers who can't wait to buy your products and services.