$1 an issue
Switch back to your default edition.
This content is tailored to our readers in
Make it your default.
3 Fundamentals of Better Customer Experiences
8 min read
News and Articles About Consumer Psychology
Why We Click: The Simple Psychology Behind Calls to Action
4 ways marketers can tap into the human brain to drive customer action.
How Consumer Insights Can Turbo Charge Your Brand's Marketing
To get the most from your advertising you need to first understand, in detail, the audience you're working to appeal to.
How to Design the Perfect Logo (Infographic)
From striking shapes to magnetic fonts, to cunning hidden imagery and beyond, here are all of the juicy ingredients you need to cook up a high-impact logo.
Kim Lachance Shandrow
The Psychological Trigger That's Confusing Your Customers
And what you can do about it.
8 Psychological Triggers to Optimize Your Pricing Page
Since emotions and psychological triggers influence purchasing behavior, pricing pages should meet those needs. Here's how.
4 Ways to Use Psychology to Win Your Competition's Customers
Bringing a better product to market gets you nowhere until customers are in the habit of using it.
To Sell Products to Millennials, First Invite Them To Help Develop It
Young consumers have distinct patterns for developing brand loyalty, beginning when the product is just somebody's good idea.
What Do Dropbox, Green Mountain and 3-D Printing Have in Common?
These three companies are jumping on a consumer trend that will continue to gain momentum (and dollars) in the near future.
Know Your Shopper to Boost Post-Holiday Sales
Shift your attentions to shoppers' moods and needs to move product and increase revenue.
Wensdy Von Buskirk
15 Psychological Triggers to Convert Leads Into Customers
Here's how you can get more customers who can't wait to buy your products and services.
Today's Most Read
20 Quotes to Help Motivate You to Hustle Like Never Before
What the Color of Your Logo Says About Your Company (Infographic)
5 Preventable Disasters That Have Ruined Countless Startups
10 Inspirational Quotes About Independence From Successful Entrepreneurs
10 Reasons You're Not a Millionaire -- Yet
Starting a Business
Reprints & Licensing
© 2015 Entrepreneur Media, Inc.
This ad will close in