Consumer Psychology

News and Articles About Consumer Psychology

8 Psychological Insights Into the Brain That Will Improve Your Marketing
Online Marketing

8 Psychological Insights Into the Brain That Will Improve Your Marketing

The more you know about the human mind, the better you'll be able to sell.
Neil Patel
To Get a Premium Price Exceed What Your Customer Expects
Consumer Loyalty

To Get a Premium Price Exceed What Your Customer Expects

The most successful brands can routinely charge more for comparable products because they never disappoint their customers.
Pratik Dholakiya
A Primer on Price Splitting: Why You Should Beware
Consumer Psychology

A Primer on Price Splitting: Why You Should Beware

Do you understand the many extra charges you face in this era of searching out the Internet's 'lowest price' ?
Doug and Polly White
Effective Marketing Appeals to Emotions Instead of Reason
Consumer Psychology

Effective Marketing Appeals to Emotions Instead of Reason

Don't waste your advertising dollars telling people your product is better. Explain why they need it.
Jeremy Ellens
3 Fundamentals of Better Customer Experiences
Customer Experience

3 Fundamentals of Better Customer Experiences

"Talk to me like I'm a person. . . not in robot code" is one of them.
Toby Bottorf
Why We Click: The Simple Psychology Behind Calls to Action
Online Marketing

Why We Click: The Simple Psychology Behind Calls to Action

4 ways marketers can tap into the human brain to drive customer action.
Cynthia Price
How Consumer Insights Can Turbo Charge Your Brand's Marketing
Market Research

How Consumer Insights Can Turbo Charge Your Brand's Marketing

To get the most from your advertising you need to first understand, in detail, the audience you're working to appeal to.
Shannon McCoy
How to Design the Perfect Logo (Infographic)
Infographics

How to Design the Perfect Logo (Infographic)

From striking shapes to magnetic fonts, to cunning hidden imagery and beyond, here are all of the juicy ingredients you need to cook up a high-impact logo.
Kim Lachance Shandrow
8 Psychological Triggers to Optimize Your Pricing Page
Pricing

8 Psychological Triggers to Optimize Your Pricing Page

Since emotions and psychological triggers influence purchasing behavior, pricing pages should meet those needs. Here's how.
Talia Wolf
4 Ways to Use Psychology to Win Your Competition's Customers
Consumer Psychology

4 Ways to Use Psychology to Win Your Competition's Customers

Bringing a better product to market gets you nowhere until customers are in the habit of using it.
Nir Eyal
To Sell Products to Millennials, First Invite Them To Help Develop It
Millennials

To Sell Products to Millennials, First Invite Them To Help Develop It

Young consumers have distinct patterns for developing brand loyalty, beginning when the product is just somebody's good idea.
Christie Garton
What Do Dropbox, Green Mountain and 3-D Printing Have in Common?
Consumer Habits

What Do Dropbox, Green Mountain and 3-D Printing Have in Common?

These three companies are jumping on a consumer trend that will continue to gain momentum (and dollars) in the near future.
Tony Lopresti
Know Your Shopper to Boost Post-Holiday Sales
Growth Strategies

Know Your Shopper to Boost Post-Holiday Sales

Shift your attentions to shoppers' moods and needs to move product and increase revenue.
Wensdy Von Buskirk