corporate philanthropy

News and Articles About corporate philanthropy

What Businesses Can Learn From Facebook's Internet.org
Internet.org

What Businesses Can Learn From Facebook's Internet.org

Lesson One: By giving, you have a greater chance of gaining new customers.
Benoit Gruber
10 Steps to a Dynamic Corporate Responsibility Annual Report
Corporate Social Responsibility

10 Steps to a Dynamic Corporate Responsibility Annual Report

A good corporate social responsibility program gives you bragging rights you shouldn't overlook.
Patrick Proctor
Why Richard Branson Says 'Screw Business as Usual'
Corporate Social Responsibility

Why Richard Branson Says 'Screw Business as Usual'

The message I got from him when I visited his Caribbean island
Tonya Lanthier
Food With Thought: How One Franchise Is Making the World a Better Place Through Sandwiches
Franchisors

Food With Thought: How One Franchise Is Making the World a Better Place Through Sandwiches

The founder of Dallas-based franchise Which Wich is proving that a simple PB&J can make a big difference.
Erase the Line Between Cause and Marketing
Charity

Erase the Line Between Cause and Marketing

The need to keep corporate-social-responsibility efforts distinct from pure promotion may be vanishing.
Derek Newton
Don't Let These 3 Myths Stop You From Launching a Cause-Marketing Campaign
Cause marketing

Don't Let These 3 Myths Stop You From Launching a Cause-Marketing Campaign

Aligning your brand with a worthy cause you care about is brilliant marketing that feels very good.
Coppy Holzman
7 Lessons for Nonprofit Organizations From the Startup World
Philanthropy

7 Lessons for Nonprofit Organizations From the Startup World

Organizations tackling social problems have taught entrepreneurs the importance of mission. Entrepreneurs know how to get stuff done.
Megha Desai
A Plea for More Executives to Do Pro Bono Work
Social Responsibility

A Plea for More Executives to Do Pro Bono Work

When customers see a business leader taking seriously the act of giving back, this is good for the company's mission, brand and workplace culture.
Patrick Proctor