Crowdfunding Rewards

News and Articles About Crowdfunding Rewards

Why Overpriced Rewards Could Be the Kiss of Death for Your Crowdfunding Campaign
Crowdfunding Rewards

Why Overpriced Rewards Could Be the Kiss of Death for Your Crowdfunding Campaign

$100 for a T-shirt? 'That doesn't sound like a deal to me,' says crowdfunding expert Sally Outlaw.
Geoff Weiss
Last Year, Reading Rainbow Raised $5.4 Million on Kickstarter. Then, the Real Work Began.
Crowdfunding

Last Year, Reading Rainbow Raised $5.4 Million on Kickstarter. Then, the Real Work Began.

With a record 105,000 backers, the crowdfunding campaign presented logistical challenges, but appears to have made good on its commitments.
Catherine Clifford
Nearly 1 in 10 Kickstarter Projects Fails to Deliver Rewards
Kickstarter

Nearly 1 in 10 Kickstarter Projects Fails to Deliver Rewards

The crowdfunding platform commissioned a University of Pennsylvania professor to do an analysis of the fulfillment rates of funded campaigns on the platform.
Catherine Clifford
The Most Important Thing You Must Do as a Hardware Startup
Product Development

The Most Important Thing You Must Do as a Hardware Startup

You can't develop your product while living in a cave. Instead, "pre-sell" it via crowdfunding and email marketing.
John Teel
Is Kickstarter Right for Your Business?
Crowdfunding

Is Kickstarter Right for Your Business?

Don't let a crowdfunding calamity happen to you.
David Salinas
Crowdfunding Can Be Really Effective -- If You Know What You're Doing
Crowdfunding

Crowdfunding Can Be Really Effective -- If You Know What You're Doing

This source of raising capital can secure significant cash for a startup as well as publicity and contacts.
Kendall Almerico