In the same way that you measure if your marketing campaigns are effective and tweak accordingly, you should assess if your culture is working so that you know how to direct your management efforts.
When developing a productive culture, what matters isn't the perks and management tricks; it's having your staff treat one other like people.
Without a positive working environment, the propensity for normalcy sets in, and to survive in a startup world, you don't want to be normal.
Company culture is more important than ever, as it's quickly proving to be a 'must-have' rather than a 'nice-to-have.'
Business owners work hard to deliver on client expectations and choose the perfect employees, but when it comes to their physical surroundings, some forget that the space is another tool to convey important information about their company and culture.
These beliefs help build a strong team foundation and an even stronger company culture. Why not show them off?
Any disconnection or dispute can be turned into an opportunity for team members to understand each other better, as well as increase connection and trust.
Instead of focusing on offering the latest perks, business leaders and entrepreneurs should prioritize cultural elements around employee engagement.
We expect to see the cultural shift towards entrepreneurship continue as startup brands scale while their bigger counterparts seek to bathe in some of their pioneering glory.
Using these qualities as metrics to track, business leaders can finally understand whether their company is on the path to culture success.
Looking to improve your company culture? Google, Pixar and Patagonia have found formulas that work.
It's no longer enough to rely on imagery and messaging if you want to be taken seriously by your audience.
As CEO, you have the power to make a difference in how staffers view your workplace. So, exercise that power.
Values are an important part determining how great a company's culture can be.
Copyright © 2015 Entrepreneur Media, Inc. All rights reserved.
© 2015 Entrepreneur Media, Inc.