Customer Retention

News and Articles About Customer Retention

The Real Cost of Giving Terrible Customer Service

What you can learn from one startup that botched a delivery and lost me as a customer forever.

4 Steps to Knowing What Your Customers Want Better Than They Do

Analyzing customer data is just more proof of what we've always known. Actions really do speak louder than words

Turning an Oops Into an Opportunity

When a company errs, a superior response from its customer-response team can win over the aggrieved party.

3 Push Notification Strategies to Increase App Engagement

When your users are teetering, subtle push them to come back with targeted messages.

3 Keys to Measuring the Success of Your Loyalty Program

Launching a customer-loyalty program isn't enough. To make it worth your while, you need to ensure you are getting the most out of it.

Find Ways to Lift Profit Margins Without Much Effort

Companies tend to try to control multiple factors at once, when they should try to identify where the biggest erosion is coming from.

A New Tool Is Helping to Reduce Visitor Abandonment on Websites

Visitor abandonment remains to be one of the leading obstacles for online retailers. A great deal of time and money is spent to bring traffic to business websites. Here is how consumers to stay on your site.

A High Churn Can Cause Your Business to Crash and Burn

This vital metric can help determine how much your company will grow and can hurt or help your chances of receiving investment money.

Are Mobile Ads Good for Your Business? (Infographic)

Mixpanel studied 400,000 users of apps, comparing the engagement of those prompted by advertisements with that of people who selected applications on their own. The results may surprise you.

A Checklist to Get Your Customer-Loyalty Program Off the Ground

With more companies vying for consumers' attention (and money), businesses need to create loyalty programs to get customers on board and to stay. Here is a checklist to create a program in the digital world.

Hold the Phone! Don't Outsource Customer Support Just Yet

Here are five reasons to keep a support team in-house.

Why Small Businesses Should Be Utilizing Customer-Loyalty Programs

One of the easiest ways to turn customers into loyal followers is to show them that you care.

How Rewards Are Running Loyalty Programs Into the Ground

Businesses should tweak their plans to inject a more human focus rather than emphasizing steep spending or quick expirations.

5 Uncommon Ways to Win a Customer's Heart

Remember those who patronize your business are real people who like to be recognized. Try these five ways to treat them with distinction.

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