Digital Marketing

News and Articles About Digital Marketing

Free Options to Popular Paid Marketing Services and Tools
Tools

Free Options to Popular Paid Marketing Services and Tools

Call it the $0 marketing stack.
Kevan Lee
6 Resources Content Strategists Could Use to Find New Ideas
Content Marketing

6 Resources Content Strategists Could Use to Find New Ideas

These tools will inspire marketers by leveraging real time data to identify the most relevant and engaging content topics.
Peter Gasca
How Growing Up With the Internet Made Millennials Different
Millennials

How Growing Up With the Internet Made Millennials Different

The generation dubbed "digital natives'' prefer YouTube to TV and the World Cup to bowl games. Marketers need to adapt.
Jeff Urban
5 Subtle But Effective Digital Marketing Strategies
Content Marketing

5 Subtle But Effective Digital Marketing Strategies

While 'content is king' most is creating noise and assaulting our senses. Here is a few tips that are influencing less-is-more digital marketing.
Hank Ostholthoff
How to Dissect What 'Programmatic' Means for Your Business
Digital Marketing

How to Dissect What 'Programmatic' Means for Your Business

Don't get sold a buzzword about this new marketing technology.
Kris Barton
5 Ways to Build an Air-Tight Case for Boosting Your Marketing Budget
Digital Marketing

5 Ways to Build an Air-Tight Case for Boosting Your Marketing Budget

When it comes time to discuss the company investment in marketing, make sure you know what efforts are driving sales and which aren't worth the money.
Doug Camplejohn
A Startup's Guide to Micro-influencers
Digital Marketing

A Startup's Guide to Micro-influencers

Who out there will help promote your company, but at a more reasonable price?
Jack Holt
'Get Social,' and Promote Your Company at the Same Time
Social Media

'Get Social,' and Promote Your Company at the Same Time

Word of mouth, social media and personal contacts should all be part of your promotional mix.
Chelsea Berler
Want Digital Marketing to Work For You? Integrate Some Analog Thinking.
Online Marketing

Want Digital Marketing to Work For You? Integrate Some Analog Thinking.

Remember direct mail? It's baacck! And it's a great complement to your online efforts.
Renee Yeager
8 Digital Experts Entrepreneurs Can Learn From
Digital Communications

8 Digital Experts Entrepreneurs Can Learn From

These men and women's strong personal brands act as positive beacons for their companies.
Mel Carson
3 Crucial Elements of a Successful Dual-Channel Commerce Strategy
Digital Marketing

3 Crucial Elements of a Successful Dual-Channel Commerce Strategy

Brick and mortar is fine. But make room for digital marketing at the same time.
Andrew Van Noy
Create a Better Digital Marketing Strategy With These 4 Tips
Online Marketing

Create a Better Digital Marketing Strategy With These 4 Tips

Entrepreneurs need to redefine engagement and start focusing on what customers really want.
Peter Gasca
Mo' Money, Mo' Problems: Surviving Your Digital Agency's Success
Advertising

Mo' Money, Mo' Problems: Surviving Your Digital Agency's Success

Enjoying the afterglow of landing that big account? There may be financial traps ahead.
Geoff Mcqueen
3 Digital Marketing Channels That Work for Every Advertiser
Digital Marketing

3 Digital Marketing Channels That Work for Every Advertiser

Online advertising channels are numerous but these three are must buys.
Pratik Dholakiya