Digital Marketing

News and Articles About Digital Marketing

Create a Better Digital Marketing Strategy With These 4 Tips
Online Marketing

Create a Better Digital Marketing Strategy With These 4 Tips

Entrepreneurs need to redefine engagement and start focusing on what customers really want.
Peter Gasca
Mo' Money, Mo' Problems: Surviving Your Digital Agency's Success
Advertising

Mo' Money, Mo' Problems: Surviving Your Digital Agency's Success

Enjoying the afterglow of landing that big account? There may be financial traps ahead.
Geoff Mcqueen
3 Digital Marketing Channels That Work for Every Advertiser
Digital Marketing

3 Digital Marketing Channels That Work for Every Advertiser

Online advertising channels are numerous but these three are must buys.
Pratik Dholakiya
What Digital Ad Agencies Need to Navigate the Future
Digital Marketing

What Digital Ad Agencies Need to Navigate the Future

In the fast-moving world of online marketing, change is the only constant.
Rohan Ayyar
Report Highlights Digital Trends Entrepreneurs Need to Know About in 2015
News and trends

Report Highlights Digital Trends Entrepreneurs Need to Know About in 2015

ComScore's new white paper puts numbers behind the increasingly mobile habits of consumers.
Mel Carson
8 Digital-Marketing Tips for Bootstrapped Startups
Marketing

8 Digital-Marketing Tips for Bootstrapped Startups

Running a startup on a shoestring budget is hard enough, but if you can keep marketing costs down while capitalizing on successful digital opportunities, you will be able to improve your brands visibility without sacrificing a large budget.
Derek Miller
5 Ways To Optimize Your Digital Marketing Budget
Digital Marketing

5 Ways To Optimize Your Digital Marketing Budget

A modest budget can yield impressive results, if you stretch every dollar with careful analysis and patient remarketing.
Rocco Baldassarre
3 Things Entrepreneurs Must Learn About Digital Marketing and PR
Digital Marketing

3 Things Entrepreneurs Must Learn About Digital Marketing and PR

Running a lean startup doesn't mean ignoring the essentials of promotion in the online age.
Mel Carson
The 4 Digital Advertising Trends That Are Reshaping Advertising
Digital Marketing

The 4 Digital Advertising Trends That Are Reshaping Advertising

Ubiquitous Internet access, the popularity of video and the ability to reach the precise audience you seek have changed everything.
Ted Dhanik
Teach an Old Dog New Digital Marketing Tricks
Digital Marketing

Teach an Old Dog New Digital Marketing Tricks

We're all learners in this digital, social-media sharing, video-forward age. Find out how you can stay ahead of the curve.
Winston Binch
Quiznos Is Pulling the Plug on TV Ads. Here's Why.
Marketing

Quiznos Is Pulling the Plug on TV Ads. Here's Why.

As Quiznos turns over a new leaf post-bankruptcy, most of its ad dollars are going toward digital; none are going toward television.
Kate Taylor
4 Slick Ways to Expand Your Digital Branding Strategy
Digital Marketing

4 Slick Ways to Expand Your Digital Branding Strategy

Augment your online marketing strategy by tapping these tools: YouTube, BuzzFeed, Playbuzz and Udemy.
Te-Erika Patterson
Franchises

What Franchisees Need to Know About Digital Marketing (Infographic)

Many franchisees report that they aren't receiving the guidance they need to effectively advertise online. Here's why that needs to change.
Kate Taylor
10 Ways to Boost Results Using Google AdWords
Google AdWords

10 Ways to Boost Results Using Google AdWords

Evaluating and adjusting your AdWords campaign is the key to achieving it full promise.
Rocco Baldassarre