Digital Marketing

News and Articles About Digital Marketing

The 4 Digital Advertising Trends That Are Reshaping Advertising
Digital Marketing

The 4 Digital Advertising Trends That Are Reshaping Advertising

Ubiquitous Internet access, the popularity of video and the ability to reach the precise audience you seek have changed everything.
Ted Dhanik
Teach an Old Dog New Digital Marketing Tricks
Digital Marketing

Teach an Old Dog New Digital Marketing Tricks

We're all learners in this digital, social-media sharing, video-forward age. Find out how you can stay ahead of the curve.
Winston Binch
Quiznos Is Pulling the Plug on TV Ads. Here's Why.
Marketing

Quiznos Is Pulling the Plug on TV Ads. Here's Why.

As Quiznos turns over a new leaf post-bankruptcy, most of its ad dollars are going toward digital; none are going toward television.
Kate Taylor
4 Slick Ways to Expand Your Digital Branding Strategy
Digital Marketing

4 Slick Ways to Expand Your Digital Branding Strategy

Augment your online marketing strategy by tapping these tools: YouTube, BuzzFeed, Playbuzz and Udemy.
Te-Erika Patterson
Franchises

What Franchisees Need to Know About Digital Marketing (Infographic)

Many franchisees report that they aren't receiving the guidance they need to effectively advertise online. Here's why that needs to change.
Kate Taylor
10 Ways to Boost Results Using Google AdWords
Google AdWords

10 Ways to Boost Results Using Google AdWords

Evaluating and adjusting your AdWords campaign is the key to achieving it full promise.
Rocco Baldassarre
Marketing

Traditional or Digital Marketing? Is That the Right Question?

Instead of making a choice, consider a mix of strategies, according to the specific offer and the time of year.
Vin Gupta
4 Steps Needed to Transform the Digital-Marketing Industry
Digital Marketing

4 Steps Needed to Transform the Digital-Marketing Industry

If clients perceive the technology as a black box, providers overpromise results and the churn rate is high, perhaps business practices should change.
Kris Barton
Leverage the Holiday Season's Home Stretch
Holiday Shopping

Leverage the Holiday Season's Home Stretch

Extend promotions, build long-term relationships and be last-minute shopper-friendly. Building customer rapport is a year-round matter.
Mike Canarelli
KFC, Pizza Hut and Taco Bell Want Even More Millennial Customers in 2015
Millennials

KFC, Pizza Hut and Taco Bell Want Even More Millennial Customers in 2015

Yum Brands, the parent company of the three chains, is so focused on millennials, its executives used Twitter lingo during a major investor meeting.
Kate Taylor
Girl Scout Cookie Sales Are Now Clickable
Young Entrepreneurs

Girl Scout Cookie Sales Are Now Clickable

Troops will soon be able to hone their entrepreneurial skills on the Internet.
Laura Entis
Transform Seasonal Shoppers Into Loyal Shoppers Year-Round
Customer Loyalty

Transform Seasonal Shoppers Into Loyal Shoppers Year-Round

Harness these six methods to secure new customers for the long haul.
Tiffany Monhollon
An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals
Digital Marketing

An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals

The amazing technology at everyone's fingertips has not changed the fundamentals of success.
Brett Relander
The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons
Mobile Marketing

The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons

Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.
Brett Relander