Digital Marketing

News and Articles About Digital Marketing

Leverage the Holiday Season's Home Stretch
Holiday Shopping

Leverage the Holiday Season's Home Stretch

Extend promotions, build long-term relationships and be last-minute shopper-friendly. Building customer rapport is a year-round matter.
Mike Canarelli
KFC, Pizza Hut and Taco Bell Want Even More Millennial Customers in 2015
Millennials

KFC, Pizza Hut and Taco Bell Want Even More Millennial Customers in 2015

Yum Brands, the parent company of the three chains, is so focused on millennials, its executives used Twitter lingo during a major investor meeting.
Kate Taylor
Girl Scout Cookie Sales Are Now Clickable
Young Entrepreneurs

Girl Scout Cookie Sales Are Now Clickable

Troops will soon be able to hone their entrepreneurial skills on the Internet.
Laura Entis
Transform Seasonal Shoppers Into Loyal Shoppers Year-Round
Business Circle

Transform Seasonal Shoppers Into Loyal Shoppers Year-Round

Harness these six methods to secure new customers for the long haul.
Tiffany Monhollon
An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals
Digital Marketing

An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals

The amazing technology at everyone's fingertips has not changed the fundamentals of success.
Brett Relander
The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons
Mobile Marketing

The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons

Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.
Brett Relander
Should You Outsource Content Creation or Hire a Content Marketing Team?
Content marketing

Should You Outsource Content Creation or Hire a Content Marketing Team?

With more companies embracing content marketing, businesses need to decide how to approach this function.
Derek Miller
The Missing Element in Your Digital Marketing Might Be a Fresh Coat of Paint
Marketing

The Missing Element in Your Digital Marketing Might Be a Fresh Coat of Paint

Make certain your business is always pretty as a picture and you won't worry what potential customers see when they look online to decide if they'll visit.
Duane Forrester
Taco Bell Reveals Crappy-Looking Dollar Menu Over Snapchat
Taco Bell

Taco Bell Reveals Crappy-Looking Dollar Menu Over Snapchat

On Monday, Taco Bell launched its first ever dollar menu, with advertising that looked as cheap as the tacos.
Kate Taylor
The 7 Deadly Digital Sins
Leadership

The 7 Deadly Digital Sins

Knowing, and avoiding, the errors that undermine online marketing is a responsibility leaders shouldn't delegate.
Simon Lande
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Do You Still Need a Marketing Plan? Yes, But Constant Updating Is Key.
Marketing Strategies

Do You Still Need a Marketing Plan? Yes, But Constant Updating Is Key.

Adjust the time frame to be more agile to respond to change on the ground (or on the web).
Sean Ellis