Digital Marketing

News and Articles About Digital Marketing

4 Ways to Integrate Direct Mail Into Your Digital Marketing Landscape
Direct Mail

4 Ways to Integrate Direct Mail Into Your Digital Marketing Landscape

Direct mail's response rate is 3.4 percent, vs. email's 0.12 percent. Maybe it deserves a second look.
Mike Tinz
A Beginner's Guide to Turning GIFs Into an Awesome Marketing Tool
Online Marketing

A Beginner's Guide to Turning GIFs Into an Awesome Marketing Tool

As more digital platforms adopt their use, these moving pictures are becoming one of the most effective ways to communicate and engage with your customers.
Peter Gasca
When Building Your Company's Digital Presence, 'Build It Where They Are'
Digital Marketing

When Building Your Company's Digital Presence, 'Build It Where They Are'

Instagram, Twitter, LinkedIn: Where do you customers hang out?
Karen Mishra
5 Tips for Getting Your Analytics Game on Point
Data Analysis

5 Tips for Getting Your Analytics Game on Point

Data analytics and insights mean nothing unless you have the organization to support the decision making for change and improvement.
Free Options to Popular Paid Marketing Services and Tools
Tools

Free Options to Popular Paid Marketing Services and Tools

Call it the $0 marketing stack.
Kevan Lee
6 Resources Content Strategists Could Use to Find New Ideas
Content Marketing

6 Resources Content Strategists Could Use to Find New Ideas

These tools will inspire marketers by leveraging real time data to identify the most relevant and engaging content topics.
Peter Gasca
How Growing Up With the Internet Made Millennials Different
Millennials

How Growing Up With the Internet Made Millennials Different

The generation dubbed "digital natives'' prefer YouTube to TV and the World Cup to bowl games. Marketers need to adapt.
Jeff Urban
5 Subtle But Effective Digital Marketing Strategies
Content Marketing

5 Subtle But Effective Digital Marketing Strategies

While 'content is king' most is creating noise and assaulting our senses. Here is a few tips that are influencing less-is-more digital marketing.
Hank Ostholthoff
How to Dissect What 'Programmatic' Means for Your Business
Digital Marketing

How to Dissect What 'Programmatic' Means for Your Business

Don't get sold a buzzword about this new marketing technology.
Kris Barton
5 Ways to Build an Air-Tight Case for Boosting Your Marketing Budget
Digital Marketing

5 Ways to Build an Air-Tight Case for Boosting Your Marketing Budget

When it comes time to discuss the company investment in marketing, make sure you know what efforts are driving sales and which aren't worth the money.
Doug Camplejohn
A Startup's Guide to Micro-influencers
Digital Marketing

A Startup's Guide to Micro-influencers

Who out there will help promote your company, but at a more reasonable price?
Jack Holt
'Get Social,' and Promote Your Company at the Same Time
Social Media

'Get Social,' and Promote Your Company at the Same Time

Word of mouth, social media and personal contacts should all be part of your promotional mix.
Chelsea Berler
Want Digital Marketing to Work For You? Integrate Some Analog Thinking.
Online Marketing

Want Digital Marketing to Work For You? Integrate Some Analog Thinking.

Remember direct mail? It's baacck! And it's a great complement to your online efforts.
Renee Yeager
8 Digital Experts Entrepreneurs Can Learn From
Digital Communications

8 Digital Experts Entrepreneurs Can Learn From

These men and women's strong personal brands act as positive beacons for their companies.
Mel Carson