Digital Marketing

News and Articles About Digital Marketing

The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons
Mobile Marketing

The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons

Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.
Brett Relander
Should You Outsource Content Creation or Hire a Content Marketing Team?
Content marketing

Should You Outsource Content Creation or Hire a Content Marketing Team?

With more companies embracing content marketing, businesses need to decide how to approach this function.
Derek Miller
The Missing Element in Your Digital Marketing Might Be a Fresh Coat of Paint
Marketing

The Missing Element in Your Digital Marketing Might Be a Fresh Coat of Paint

Make certain your business is always pretty as a picture and you won't worry what potential customers see when they look online to decide if they'll visit.
Duane Forrester
Taco Bell Reveals Crappy-Looking Dollar Menu Over Snapchat
Taco Bell

Taco Bell Reveals Crappy-Looking Dollar Menu Over Snapchat

On Monday, Taco Bell launched its first ever dollar menu, with advertising that looked as cheap as the tacos.
Kate Taylor
The 7 Deadly Digital Sins
Online Marketing

The 7 Deadly Digital Sins

Knowing, and avoiding, the errors that undermine online marketing is a responsibility leaders shouldn't delegate.
Simon Lande
Do You Still Need a Marketing Plan? Yes, But Constant Updating Is Key.
Marketing Strategies

Do You Still Need a Marketing Plan? Yes, But Constant Updating Is Key.

Adjust the time frame to be more agile to respond to change on the ground (or on the web).
Sean Ellis