Ecommerce

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Targeting the 'It Girl' Customer

Targeting the 'It Girl' Customer

The co-founders of Rent the Runway outline five strategies they've used to build a high-tech fashion company.
Should Small Businesses Join 'Free Shipping Day'?

Should Small Businesses Join 'Free Shipping Day'?

To help you decide, three entrepreneurs share their past experiences.
The Entrepreneur Behind 'Free Shipping Day'

The Entrepreneur Behind 'Free Shipping Day'

Meet Luke Knowles, who has made Free Shipping Day bigger than Black Friday.
A Fashion Startup Goes Viral

A Fashion Startup Goes Viral

Divya Gugnani, co-founder of fashion site Send the Trend, tells how she built a social business with about 200,000 Facebook fans in less than a year.
How One Startup Streamlined and Stylized its Online Storefront

How One Startup Streamlined and Stylized its Online Storefront

The owner of online consignment shop Closet Rich turned to Goodsie when it was time to dress up for customers.
New York Startup Brings Art to the Online Masses

New York Startup Brings Art to the Online Masses

Entrepreneur Jen Bekman envisions--and is creating--a world that puts art in reach of the masses.
How Online Retailers Can Ride the Exports Growth Wave

How Online Retailers Can Ride the Exports Growth Wave

Online sales are still booming in Spain, Brazil, China, Russia and Mexico, and their ecommerce growth rates are expected to outpace U.S. growth in the next four years. Here are eight tips for e-tailers seeking to improve their appeal to overseas shoppers.
Five Small Business Lessons from Netflix's Qwikster Split

Five Small Business Lessons from Netflix's Qwikster Split

Customers were downright irate when Netflix announced it would separate its DVD and streaming offerings. Here are some lessons to take away from that business bungle.
Did Google Stop Sending You Traffic?

Did Google Stop Sending You Traffic?

Consider these six ways to regain lost ground in Google's search rankings.
How to Grow Your Business in Risky Times

How to Grow Your Business in Risky Times

Owners are finally coming out of survival mode and moving into growth mode. Here are a few suggestions for how to grow without taking on added risks.
Big Cartel: An Etsy-Style Marketplace for Bands and Artists

Big Cartel: An Etsy-Style Marketplace for Bands and Artists

Big Cartel offers bands, fashion designers, poster printers and other talents an online platform to market their merchandise.
Custom Jewelry Goes Online for 'Generation Me'

Custom Jewelry Goes Online for 'Generation Me'

Matt Lauzon's Gemvara puts the 'me' in e-commerce.
Signpost Puts a Local Spin on Social Shopping

Signpost Puts a Local Spin on Social Shopping

Signpost takes on Groupon as the turf war for social commerce supremacy heats up.
A Guide to Online Shopping Carts

A Guide to Online Shopping Carts

Four e-commerce tools for a variety of small business needs.
What's in Store for Websites in 2011

What's in Store for Websites in 2011

From mobility to scalabilty, here's a look at the top trends in ecommerce for the coming year.

Toys Gone Virtual

Interactive websites help sell classic dolls and toys to a new generation.

Pay With a Cell Phone?

New technology could help cell phone payments thrive.
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