Despite dismal forecasts, ecommerce sales on the Monday after Thanksgiving topped $2 billion.
Visual merchandisers of New York powerhouse stores reveal their marketing strategies.
In a report, the National Retail Federation says it expects fewer people will take advantage of Cyber Monday's digital deals.
The social platform now allows marketers to put coupons in users' feeds with Twitter Offers.
The majority of consumers are concerned about safety when they purchase online, according to a recent study.
Service-based businesses tend to struggle with promotions during the holiday season. Instead of letting this busy time of year pass you by, focusing on these tips to boost your sales.
Maximizing business during the holidays isn't magic,, just doing everything you do all year at a much higher level.
Social Media Marketing
Brands need to start actively transforming their social communities from cost centers into profit centers.
Big-box retailers may seem to dominate the Black Friday game, but there's a way for small businesses to level the playing field on the most anticipated shopping day of the year.
A product startup eliminated checkout steps on its website, used pop-up ads to get visitors' attention and launched a Facebook ad campaign to increase sales five fold.
With sales projected to be up 4.1 percent to $616.9 billion compared to last year, it is vital for companies to prepare for the upcoming season and take necessary steps to ensure a profitable fourth quarter.
Do some creative marketing. The number of places your product can be showcased is expanding.
Customers jumped on heavily discounted goods to send sales past 2013's record high.
The hack may have compromised more than 800,000 employees' personal data, including Social Security numbers.
Copyright © 2015 Entrepreneur Media, Inc. All rights reserved.
© 2015 Entrepreneur Media, Inc.