Events

News and Articles About Events

Why Brand Activation at Events Is Terrible
Events

Why Brand Activation at Events Is Terrible

There's only one industry positioned properly to penetrate event audiences and move to the next frontier of sponsorship activation.
William Litvack
Find Your Event-Planning Niche
Startup Kit

Find Your Event-Planning Niche

Specializing on just one target market -- corporate or social events -- then narrowing your focus within that market will help you become the event planner everyone seeks out.
The Staff of Entrepreneur Media, Inc.
Facebook Announces Another Small Business Meetup Roadshow
Facebook

Facebook Announces Another Small Business Meetup Roadshow

The social media mammoth is joining forces with MailChimp, Shopify, Visa and Zenefits in a cross-country bid to boost SMB success -- and the ad dollars SMBs spend on Facebook.
Kim Lachance Shandrow
Use a Millennial Mindset to Create All-Access Events
Events

Use a Millennial Mindset to Create All-Access Events

With mobile apps, online platforms, content management systems and a myriad of wireless communications taking over events, the millennial way of thinking is how producers should create these events.
What Will Attending an Event Be Like In 2020?
Technology

What Will Attending an Event Be Like In 2020?

Within five years, event technology is poised to radically transform every aspect of the event experience.
William Litvack
The Event Planning Recipe for Success
Startup Kit

The Event Planning Recipe for Success

Here are some key tips to help you learn from the mistakes of others and make your event planning business a success.
The Staff of Entrepreneur Media, Inc.
Build Your Brand With These 5 Sources of Face-to-Face Interaction
Finding Customers

Build Your Brand With These 5 Sources of Face-to-Face Interaction

Getting to know people isn't as easy as it used to be. But without the customer connection, there is no business.
Jeff Boss
For Millennial-Hungry Businesses, Food Festivals Aren't Fluff
Millennials

For Millennial-Hungry Businesses, Food Festivals Aren't Fluff

Here's how to use festivals as a tool to turn millennials into customers for life.
Kate Taylor
Why Vendors Can Make or Break Your Event
Startup Kit

Why Vendors Can Make or Break Your Event

Here's how to find the best vendors for your needs and negotiate with them to get the best prices.
The Staff of Entrepreneur Media, Inc.
The Price Is Right: Turning a Profit in the Event Planning Business
Startup Kit

The Price Is Right: Turning a Profit in the Event Planning Business

Learn how to set prices that are high enough to keep your profitable but not high enough to scare away prospective customers.
The Staff of Entrepreneur Media, Inc.
5 Strategies to Get the Maximum Benefit Out of SXSW
SXSW

5 Strategies to Get the Maximum Benefit Out of SXSW

When you're attending industry trade shows, you should formulate a plan for actions to take before, during and after the event.
Ronn Torossian
Should You Go to SXSW? Let's Look at the Data.
Networking

Should You Go to SXSW? Let's Look at the Data.

Of all the events out there, SXSW is the best for judging whether it is worth attending for your business.
William Litvack
It's About Time: Apple Likely to Divulge Watch Details at Upcoming Event
Apple Watch

It's About Time: Apple Likely to Divulge Watch Details at Upcoming Event

The tech giant sent out invitations reading 'Spring Forward' for a media event to be held on March 9, the day after Daylight Savings Time begins.
Geoff Weiss
Real-Time Engagement Etiquette - Avoid Social-Media Mishaps
Social Media

Real-Time Engagement Etiquette - Avoid Social-Media Mishaps

Sometimes the safest way to avoid a misstep is to remain silent.
Jen Gray