Gen-Z

Leadership

Top Career Motivations of Gen Z and Reasons They Choose an Employer

By understanding Gen Z's career motivations and aligning with the reasons they select an employer, companies can create workplaces that inspire and retain Gen Z talent.

Career

This 'Cutting-Edge' Strategy Used By Meta and Google Is Helping Leaders Keep Young Employees Motivated

Archer Chiang, founder and CEO of Giftpack, breaks down the method that can improve results and retention.

Business News

Gen Z Is Increasingly Turning to Trade Schools as a Fast Track to Entrepreneurship and an AI-Proof Career

Trade school enrollments increased last year as undergrad degree completion dropped.

Living

Younger Americans Don't Necessarily Want to Retire in Florida — and the 2 Affordable States at the Top of Their List Might Surprise You

Gen Z and millennials may be decades away from retirement, but some spots are already on their radar.

Culture

Why Leaders Today Need to Foster a Blameless Culture to Boost Workplace Productivity — And How

Younger generations thrive in a blameless culture, and the better they feel about their value, the more companies will gain.

Starting a Business

After a Bizarre Shopping Experience, She Co-Founded Her Own Business. Five Years Later, They Opened Their 23rd Location.

Anna Harman, the co-founder and CEO of Studs, explains how her company has reimagined ear piercings and jewelry for Gen Z and millennial customers.

Business News

Gen Z, Millennials Have Gained More Wealth Than Gen X, Boomers Since 2019 Thanks to This Popular Personal Finance Move

The younger generations received larger stimulus checks during the pandemic — and put them to work.

Business News

This Job Hack to Escape Layoffs Is Gaining Popularity — But It's Divisive: 'It Altered My Brain Chemistry'

U.S. workers, especially younger generations, are considering government jobs for more security.

Marketing

If You Want Your Business to Succeed, Get Gen Z to Like You — How Gen Z Will Impact Business and Marketing Decisions in 2024

The key to your branding is to build a community and shared purpose that resonates with Gen Z's desire for meaningful connections and a positive impact.

Data & Recovery

Gen Z is Using Data to Drive Performance. Here's How to Get The Rest of Your Company to Do the Same.

Every day employees are consistently using data in their everyday jobs — but most don't realize it.

Business News

This Gen Z Slang Term Is Oxford's Word of the Year. It Beat Out These 7 Other Words That Boomers Might Be Hearing for the First Time.

A well-known YouTube and Twitch streamer first brought the word "rizz" to the public's attention.

Growing a Business

If You Give People This 'Discovery' — They'll Buy From You Instead of Amazon

Creating a unique retail experience doesn't have to be a big flashy production. We're all just looking for a story that makes us feel good about ourselves.

Business News

This Indulgent Retirement Trend Is Popular Among Young Professionals — But Financial Planners Are Providing a Dose of Reality

Gen Z is spending more on non-essential purchases like travel and entertainment.

Business News

Your Gen Z Coworkers Are Laughing When You Use the Phrase 'Out of Pocket.' Here's Why — Plus 5 Other Common Communication Fails.

Your simple attempt to say you have a dentist appointment in the afternoon could be leaving your younger colleagues in stitches.