Guerrilla Marketing

News and Articles About Guerrilla Marketing

Go Guerrilla: A DIY Guide to Product Launches
Marketing

Go Guerrilla: A DIY Guide to Product Launches

Find out how one social media whiz launched his own guerrilla campaign that catapulted his book to the No. 2 spot on Amazon.com's business list.
How to Bite Off a Chunk of the Zombie Economy
Marketing

How to Bite Off a Chunk of the Zombie Economy

Zombie-related sales are a $5 billion market opportunity any entrepreneur can feast on. Here are a four ways you can reap some zombie-related profits -- and they're not just for Halloween, either.
Carol Tice
How to Get Your Product into the Hands of a Celebrity
Marketing

How to Get Your Product into the Hands of a Celebrity

Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
Why Experimental Marketing May Be For You
Starting a Business

Why Experimental Marketing May Be For You

Here's how a startup tested the social media waters and won sales.
Diana Ransom
Building a (Nearly) Million-Dollar Brand on a Startup Budget
Marketing

Building a (Nearly) Million-Dollar Brand on a Startup Budget

How Perky Jerky has taken its caffeine-infused recipe to the masses.
Jason Fell
'Water Gun Marketing' at SXSW
Marketing

'Water Gun Marketing' at SXSW

Just when you thought SXSW lost its edge. Here's some guerrilla marketing for you.
Prentice Howe
At South By Southwest, Here's Your To-Do List
Marketing

At South By Southwest, Here's Your To-Do List

For the lucky entrepreneurs in bright sunny Austin this week, here are a few musts to fill out your itinerary.
Jennifer Wang
Marketing

How to Start a Brand Romance

Comedian and marketer Kevin Nalty analyzes the success of the Cebu Pacific Airlines video gone viral.
Jennifer Wang
Three Tools for Hyper-local Social Media Marketing
Marketing

Three Tools for Hyper-local Social Media Marketing

You can't outspend Fortune 500 companies, but you can change the game.
Five Market-Research Tools for Twitter
Marketing

Five Market-Research Tools for Twitter

These sites will help you cut through the noise and reach the customers you want.
7 Golden Rules for Nonprofit Fundraising Success
Finance

7 Golden Rules for Nonprofit Fundraising Success

Guerrilla marketing tactics that can take the guesswork out of raising money
Unleash Your Inner Guerrilla Marketer
Marketing

Unleash Your Inner Guerrilla Marketer

Social media is the ultimate energy vs. money marketing tool--put it to work for your business.
He's Got the World on a String
Starting a Business

He's Got the World on a String

A former Wall Street analyst spins his yo-yo passion into a million-dollar-plus business.
Jennifer Wang
Starting a Business

How to Pull Off a Guerrilla Marketing Campaign

It requires creativity, flexibility and a willingness to take a little risk